Download The Findit App

Share Your Posts On These Major Social Networks

Instatag Your Posts to Instagram Facebook + Twitter

News

Eight Critical Cash Management Tips for Publishers: Shweiki Media Printing Company Presents a Must-Watch Webinar

When running a magazine, publishers are sure to be encountered with many challenges, and after 25 years in the business, Gal Shweiki--founder and president of Shweiki Media--has learned a lot about the magazine industry and how to overcome various obstacles. Here, Shweiki Media presents a must-watch webinar in which Gal Shweiki provides publishers with eight effective tips for cash management.

Austin 5/1/2014 5:26:07 AM

After graduating from the University of Texas, Gal Shweiki had an idea to start a magazine about all the cool, hip and fun things to do around campus for the students. A government major, he knew nothing about business or publishing, but was very excited about the idea of starting a magazine, and after putting out a few issues, he had fallen completely in love with what he was doing. It was a fantastic creative outlet, but creativity that isn’t tied to making money is just a hobby, and if he wanted to keep publishing, he had to find a way to turn the magazine into a business.
Now, 25 years after publishing that first issue, Shweiki—the founder and president of Shweiki Media Printing Company—presents publishers with eight tips for managing cash in this must-watch webinar.
1. Start Conservatively
When Shweiki first started his publication, he needed $600 to pay the printer, $275 to cover rent, and about $425 for other miscellaneous expenses. He knew what he needed to sell to cover all expenses, so he didn’t stop selling ads until he hit that number.
Adding even $100 to his monthly expenses would mean he would need to sell more ads. That was hard to do, so he kept expenses to the bare minimum. Keeping expenses down helped keep the publication going and allowed him to build and grow the magazine.
2. Keep Overhead Low
Shweiki worked out of his apartment for two years, and when he finally moved into an office, it was so small it could only fit a desk, a chair and a filing cabinet. It’s important to remember that cash is hard to get and easy to spend. Even small expenses can add up and end up burning through one’s cash reserve.
3. Make Sure Every Employee Pays For Themselves
Typically, as a new publisher, one will start by doing everything by themselves and bring in new people as the company grows. It’s important for one to make sure when bringing in new employees that they either make money or do things that allow the publisher to go out and make more money. The first person Shweiki hired was a graphic designer, who was more talented than he was and freed him up to go out and sell more ads.
4. Don’t Print More Than Necessary
Shweiki’s first issue was an eight-page, two-color publication printed on offset paper. It took two years to grow to full color, then another two years to print on glossy paper. 
The cost of printing is the biggest expense for a publisher, and keeping that cost under control is a key factor in the longevity and success of a publication. One should start small and make sure their idea sells. Then grow the magazine as revenue grows.
5. Pay Yourself First
When Shweiki started his magazine, he put every penny of profit back into the publication. This is usually a required mindset in the beginning, but it’s high-risk behavior that must be reeled in as soon as it's practical.
Twelve years ago, Shweiki joined an organization called YEO (Young Entrepreneurs Organization, now simply EO), which taught him a lot about how to run a business. One of the most important lessons was about how one should build their personal net worth so they can live on their own terms. To do that, it’s necessary to extract profit from the business and move it to one’s personal balance sheet. It is easy to find ways to invest profits back into the company (nicer paper, more employees, marketing, etc.), but it is important to maintain a cash reserve.
It’s important for one to maintain rules that force them to take a profit and important to have the internal discipline to follow them.
6. Don't Count a Sale as a Sale Until Money is Collected
When it comes to sales, it's crucial for one to figure out how to collect what’s owed. When extending credit, one is making a loan to the client and should treat it accordingly. Just like a bank would do, one needs to determine whether customers are credit-worthy and find out in advance how long they take to pay their bills. It’s crucial to protect oneself and limit the damage. If a client is getting behind on their bill, it’s important not to keep running their ad in the publication.
7. Don’t Give Away Advertising
A couple years after starting the magazine, Shweiki started going after larger national accounts without much success. He thought giving away premium space to national advertisers would lead to them eventually signing up and paying cash, but they never did. Giving away advertising cheapens the publication. One shouldn’t give out handouts or trade for product. Cash is needed to publish the magazine, so it’s necessary to collect the cash.
8. Remember Numbers Run a Business
The finance and accounting part of the magazine business was never Shweiki’s favorite part, but it is critically important. If one doesn’t pay attention to the numbers, the publication will fail. Here are the numbers to look at daily, weekly and monthly: 
Daily: Cash Balance
Weekly: Cash Flow Forecast; Sales Forecast.
Monthly: Profit and Loss; Balance Sheet.
Click here to watch the webinar now!
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, flyers or anything else
.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia.  You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.

More News

https://s3.amazonaws.com/findit-pictures/267592/1787417_267592_060515021713

How to Prevent Copywriting Mistakes That are Detrimental to Your Business

One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...

Released On: 5/6/2015
Views: 12688

View
https://s3.amazonaws.com/findit-pictures/267592/1787356_267592_040515015145

Shweiki Media Printing Company To Serve as Print Sponsor for Emancipet Anniversary Luncheon

Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...

Released On: 5/4/2015
Views: 12877

View
https://s3.amazonaws.com/findit-pictures/267592/1787346_267592_040515084008

7 Rules You Must Follow When Creating Lead Generation Survey Questions: Shweiki Media Printing Company Presents a New Article on Conducting Successful, Profitable Surveys

When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...

Released On: 5/4/2015
Views: 12354

View
https://s3.amazonaws.com/findit-pictures/267592/1786785_267592_230415125420

How to Prevent Terrible Copywriting Mistakes That Are Detrimental to Your Business: Shweiki Media Printing Company Presents the First in a Series of Webinars

One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...

Released On: 4/23/2015
Views: 10100

View
https://s3.amazonaws.com/findit-pictures/267592/1786665_267592_200415092857

The Foolproof Guide to Ensuring Your Site is Mobile-Friendly: In Conjunction With Google's Update, Shweiki Media Printing Company Presents a Must-Watch Webinar

Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...

Released On: 4/20/2015
Views: 12146

View
https://s3.amazonaws.com/findit-pictures/267592/1786298_267592_100415090842

Save Time, Save Money, and Make Sales WIth Killer Content!

When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...

Released On: 4/10/2015
Views: 11945

View

Write Right: Shweiki Media Printing Company Presents a Webinar on 12 Surefire Strategies for Creating Incredibly Popular Blog Posts

Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...

Released On: 4/1/2015
Views: 10803

View
https://s3.amazonaws.com/findit-pictures/267592/1785477_267592_310315095949

Shweiki Media Printing Company Founder and CEO Travels to Pakistan to Compete in Fundraising Polo Match

Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...

Released On: 3/31/2015
Views: 11149

View
https://s3.amazonaws.com/findit-pictures/267592/1785080_267592_260315021057

Don't Connect Incorrectly: Shweiki Media Printing Company Presents a Webinar on Developing 15-Minute LinkedIn Strategies That Could Lead to Millions in Revenue

LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...

Released On: 3/26/2015
Views: 10471

View
https://s3.amazonaws.com/findit-pictures/267592/1783474_267592_130315112601

Two-Thirds of College Students Will Spend $500 Or More On Spring Break This Year: Study Breaks College Media Presents The Results of Their Spring Break Survey

Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...

Released On: 3/13/2015
Views: 13239

View
https://s3.amazonaws.com/findit-pictures/267592/1783351_267592_120315025247

Exactly What You Need to Know to Create The Perfect Pay-Per-Click Ad: Shweiki Media Printing Company Presents a New Webinar

Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...

Released On: 3/12/2015
Views: 12508

View
https://s3.amazonaws.com/findit-pictures/267592/1783276_267592_110315120618

Get More Views Now: Shweiki Media Printing Company Presents the Ultimate SEO Checklist For Making Your YouTube Videos Viral

While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...

Released On: 3/11/2015
Views: 11235

View
https://s3.amazonaws.com/findit-pictures/267592/1782786_267592_270215081936

Internal Sales vs. External Sales Representatives: Shweiki Media Printing Company Presents a Must-Watch Webinar to Help Publishers Determine Which is Right For Them

Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...

Released On: 2/27/2015
Views: 10559

View
https://s3.amazonaws.com/findit-pictures/267592/1782379_267592_190215120529

Optimizing Twitter Accounts: Shweiki Media Printing Company Presents a Helpful How-To Webinar

Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...

Released On: 2/19/2015
Views: 10134

View
https://s3.amazonaws.com/findit-pictures/267592/1782293_267592_130215122453

Shweiki Media Printing Company Announces Print Sponsorship of the 28th Annual Old Settler's Music Festival

Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...

Released On: 2/13/2015
Views: 11659

View
https://s3.amazonaws.com/findit-pictures/267592/1782292_267592_130215121852

Generating and Capturing Blog Post Ideas: Shweiki Media Printing Company Presents the First in a Series of Must-Watch Webinars

Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...

Released On: 2/13/2015
Views: 11941

View

Selling Quiz Sponsorships to Advertisers: Shweiki Media Printing Company Presents a Step-By-Step Guide to Success

Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...

Released On: 2/6/2015
Views: 10327

View
https://s3.amazonaws.com/findit-pictures/267592/1780836_267592_300115101854

Five Essential Rules For Successful Content Marketing: Shweiki Media Printing Company Presents a Must-Watch Webinar

Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...

Released On: 1/30/2015
Views: 11281

View
Load More wait