Customer Data Platform Market Industry Demand, Business
Review and Regional Analysis by 2031

The global customer
data platform market is anticipated to grow at a considerable CAGR of
16.9% during the forecast period. CDP is a packaged software that combines data
from multiple tools to create a single centralized customer database accessible
by other systems to analyze, track, and manage customer interactions. It is
designed for marketing applications such as loyalty programs, campaigns,
user-generated content, and others. The platform collects and unifies
first-party customer data from multiple sources to build a single, coherent,
and complete view of each customer. Afterward, the generated data is made
available to marketers, which supports in creation of targeted and personalized
marketing campaigns. CDP is used for several applications such as customer
segmentation, customer personalization, lead scoring, product recommendations,
optimizing conversion rates, omnichannel automation, improved email
deliverability, better and more online reviews, improve customer lifetime value
(CLV), and others.

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As a result, there is a considerable surge in the demand for
related solutions and software, further accompanied by the software and
platform launches of new and innovative solutions by market players. For
instance, in October 2020, SAP SE launched SAP CDP, a next generation platform
(CDP) that allows organizations to redefine the customer experience across
every engagement, from commerce and marketing to sales and service. SAP CDP is
planned to go beyond marketing by adding rich context to commerce, sales, and
service experiences, with relevant timely marketing. In addition, the platform
also delivers personalized services to customers, based on its ability to
collect and manage user’s data. This enables organizations to know the customer
at every touch point to effectively drive relevant conversations and create
lasting customer loyalty.

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Market Coverage

•             Segment
Covered- 

o             By
Component

o             By
Deployment

o             By
Vertical

•             Regions
Covered-

o             North
America

o             Europe

o             Asia-Pacific

o             Rest of
the World

•             Competitive
Landscape- including Oracle Corp., SAP SE, Adobe Systems Software Ireland Ltd.,
Salesforce, Inc., Microsoft Corp., SAS Institute Inc., Teradata Corp., and
others.

Key questions addressed by the report

•             What is
the market growth rate?

•             Which
segment and region dominate the market in the base year?

•             Which
segment and region will project the fastest growth in the market?

•             Who is
the leader in the market?

•             How
players are addressing challenges to sustain growth?

•             Where is
the investment opportunity?

Global Customer Data Platform Market Report Segment

By Component

• Platform 


• Services

By Deployment

• Cloud


• On-Premises

By Vertical

• BFSI


• Retail
  and E-commerce


• Media
  & Entertainment 


• Travel
  & Hospitality


• Telecom
  & It


• Healthcare


• Others

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