Teeth Whitening Products Market Global Trends, Key Players, Industry Analysis and Forecast to 2031

The global teeth whitening products market is anticipated to grow at a CAGR of 5.2% during the forecast period (2024-2031). Several product innovations in the market such as the development of teeth whitening products with natural and herbal ingredients are likely to come up as a prospective driver for the growth of the global teeth whitening products market. Key players in the market are offering a wide range of natural choices to meet consumers' specific oral care needs. For instance, in March 2022, Alacer Corp., a subsidiary of GlaxoSmithKline (GSK) announced the launch of Natean, an eco-conscious oral healthcare brand providing nature-inspired toothpaste that delivers essential oral care benefits. Natean expertly blends with the goodness of science and nature in an oral care brand, resulting in a range of consciously crafted and innovative products. Moreover, each toothpaste in the Natean line comes in sustainable packaging materials, minimizing the impact on the planet. The Natean line offers four toothpaste varieties: Natean Clean + Whiten Fluoride-Free Clean Mint, Natean Clean + Whiten with Fluoride Clean Mint, Natean Clean + Whiten Charcoal Fluoride-Free Clean Mint, and Natean Clean + Sensitivity Relief with Fluoride Soothing Mint.

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Moreover, in recent times, the popularity of activated charcoal whitening toothpaste and powders has grown which is further supporting the growth of the market. For instance, in January 2019, Hello Products expanded its naturally friendly range of best-selling Activated Charcoal products, providing consumers with access to three new, naturally irresistible Activated Charcoal Epic Whitening Toothpastes, as well as new Activated Charcoal Infused Floss.

Further, in February 2019, Tom’s of Maine introduced two new product innovations with the launch of activated charcoal toothpaste and sea salt toothpaste and sea salt mouthwash. The Activated Charcoal Toothpaste is gentle charcoal toothpaste with an enamel-safe formula that whitens teeth by removing surface stains and freshens breath with natural peppermint flavor. The Activated Charcoal Toothpaste comes in both fluoride- and fluoride-free variants and does not contain SLS, artificial flavors, sweeteners, colors or preservatives.

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Market Coverage

• Segment Covered- 

o             By Product

o             By Distribution Channel

• Regions Covered-

o             North America

o             Europe

o             Asia-Pacific

o             Rest of the World

• Competitive Landscape - Unilever plc, Johnson & Johnson Services, Inc., Colgate-Palmolive Co., GlaxoSmithKline plc., and Proctor & Gamble Co.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

o             Deviation from the pre-COVID-19 forecast

o             Most affected region and segment

• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Teeth Whitening Products Market Report by Segment

By Product  

• Whitening Toothpaste 
• Whitening Gels and Strips 
• Teeth Whitening Devices 
• Whitening Dental Floss 
• Whitening Rinses 
• Others

By Distribution Channel 

• Online Sales 
• Offline Sales  

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