Press Release Distribution Complete with Search Engine Marketing Tools Offered through TransWorldNews.com

Press release distribution is a common vehicle utilized by companies and individual business owners to disseminate information regarding a specific product, service or event. For years these press releases have appeared in a rather standard text format but with the emergence of the Internet there are now newer and more effective options available to truly capture the attention of a reader.

These options are often characterized as search engine marketing (SEM) tools and when implemented they can serve to brand a business as part of their online marketing campaign. News and press release distribution remains an integral component of these campaigns but that standard format that was once acceptable has lost traction with the advancement of SEM tools.

TransWorldNews has taken these advances in search engine marketing tools and integrated them into the press release distribution process, adding further value to the information being delivered by a company. Among the marketing tools now made available by TransWorldNews is the ability to upload exclusive banner ads through the “ADit” application.

“ADit” provides companies and individuals with the ability to place their own banner advertisements on the same page as their release. By doing this a reader can gather the information from a release and then have a visual reference for a particular product, service, event or cause that is being highlighted by the banner ads. Because each banner ad is designated with a URL the reader can be directed to a specific page within a company’s Web site.

This unique feature to press release distribution also serves to ensure a company’s press release isn’t displaying ads for a competitor. TransWorldNews eliminates the concerns expressed by companies that their competitors are capitalizing off the key words within the content of their press releases.

In addition to allowing companies to place their own banner ads on their press releases TransWorldNews also offers clients the ability to include a video within their release. As a search engine marketing tool videos have become an important medium for companies to broadcast their message. These videos can serve as a commercial for a product or service, provide highlights of an event or be a message from a CEO or president, the options are endless and when these videos are embedded within a TransWorldNews press release it can further brand the company.

TransWorldNews also provides companies and individuals the option of creating a free picture gallery on each press release. The picture gallery can be titled and each individual picture within the gallery can be titled and described. These pictures can often act as a means of capturing the reader and allowing them to associate the company with a specific image or images, further assisting the company in its branding efforts.

To further build a company’s web relevance TransWorldNews allows each press release to include up to three out-bound links back to their Web site. This serves to establish relevant link-building and create better positioning in search results.

As a means of creating favorable results in search engines TransWorldNews search engine optimizes each press release distributed. This free service takes the key words and phrases from each release and places special emphasis on them so that when a search engine gets a query for those words or phrases the release has a more favorable positioning in the news and web results.

TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution

To learn more about how the services of TransWorldNews please contact us at 404.352.4949.

Contact:

TransWorldNews

500 Bishop St. F-9

Atlanta, Ga. 30318

404.352.4949 (t)

404.355.9586 (f)