Distributing Press Releases with SEO and SEM Applications Available on TransWorldNews.com

Distributing press releases has long been an effective means of gaining greater awareness for a company’s products, services, events and happenings. As press release distribution has evolved there have been a number of search engine marketing applications that have developed serving to further enhanced visibility and create a broader awareness for a company. TransWorldNews has implemented several of these key SEM applications within their press release distribution options, each designed to improve a client’s indexing and search results on the Web.

A vital aspect of search engine marketing lies in advertising and through the ADit application on TransWorldNews a company can place their own banner ads on their press release, ensuring their news is complemented by their own ads that could highlight the subject matter of the release. The ADit application also serves to prevent outside advertising from appearing on a company’s press release, making certain their content doesn’t drive traffic to another site.

Each banner advertisement uploaded using the ADit application can be designated with its own URL, allowing the company to direct a reader to a specific page within their Web site to purchase a product, learn about a service, sign up for a newsletter or whatever they are trying to convey within their release.

Press releases distributed through TransWorldNews can also include a video, an effective means of further advertising a product or service or relaying more information about a company. Video inclusion on press releases is a free addition on TransWorldNews with a field designated for a member to embed their YouTube code.

TransWorldNews search engine optimizes (SEO) each press release distributed as well, concentrating on key words and key phrases within the body of the release to ensure proper indexing in news and search results within search engines.

To further build a company’s web relevance TransWorldNews allows each press release to include up to three out-bound links back to their Web site. This serves to establish relevant link-building and create better positioning in search results. In addition, a company can opt to include their Web site within an I-frame at the bottom of their release, creating familiarity with the reader and enabling them to browse the site directly from their press release.

TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution

To learn more about how the services of TransWorldNews please contact us at 404.352.4949.

Contact:

TransWorldNews

500 Bishop St. F-9

Atlanta, Ga. 30318

404.352.4949 (t)

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