Press Release Distribution Including SEO and SEM Applications Offered through TransWorldNews.com

Press release distribution, a popular vehicle for companies and individuals to disseminate information regarding their products, services, events and happenings within a company or organization, has continued to evolve with the number of tools and applications now available. With these new options the effectiveness of a press release has broadened, making it possible for a company or individual to capture a larger audience.

As a news and press release distribution outlet TransWorldNews has incorporated these new tools and applications into their service, making it possible for clients to get the most out of their news. This includes several search engine marketing (SEM) options that drive traffic to a client’s site.

TransWorldNews offers the ADit application as one such SEM tool. Through ADit a company or individual can upload their own banner advertising to their press release. By doing this a reader can gather the information from a release and then have a visual reference for a particular product, service, event or cause that is being highlighted by the banner ads. Because each banner ad is designated with a URL the reader can be directed to a specific page within a company’s Web site.

The ADit application not only serves to highlight specific products, services and events of a company but also prevents competitor ads from appearing on their press release.

In addition to allowing companies to place their own banner ads on their press releases TransWorldNews also offers clients the ability to include a video within their release. As a search engine marketing tool videos have become an important medium for companies to broadcast their message.

TransWorldNews also enables clients to utilize the “URL traffic builder” which places a company’s Web site in an I-frame that appears at the bottom of a press release. This SEM application makes it easy for a reader to browse the company’s site while on the same page their press release appears.

Companies and individuals can also create a free picture gallery that will appear on their press release. The picture gallery is designed to provide readers with a visual reference for the content of the release, making it easier for them to associate a product, service or event described in the release.

As a means of creating favorable results in search engines TransWorldNews search engine optimizes each press release distributed. This free service takes the key words and phrases from each release and places special emphasis on them so that when a search engine gets a query for those words or phrases the release has a more favorable positioning in the news and web results.

TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution

To learn more about how the services of TransWorldNews please contact us at 404.352.4949.

Contact:

TransWorldNews

500 Bishop St. F-9

Atlanta, Ga. 30318

404.352.4949 (t)

404.355.9586 (f)