Press release distribution has become an integral component of a company’s online marketing campaign, serving to broaden brand awareness and attract new customers and clients. With more and more people turning to the Internet as their primary source of information the significance of a company positioning itself favorably within search results can’t be understated. To do this in an effective manner many companies have opted to distribute press releases on a consistent basis.
As a news and press release distribution company that not only understands the importance of content but the search engine optimization of that content TransWorldNews offers a number of press release options and online marketing tools designed to create greater exposure for clients.
Each press release distributed through TransWorldNews is manually search engine optimized (SEO) to ensure proper indexing within search results. Through proper SEO a company’s press release receives more attention from search engines when it receives queries concerning their keywords and phrases.
In addition to providing SEO services for press releases TransWorldNews also offers clients the ability to upload their own banner ads through the ADit application. These banner ads will appear on the same page as the press release, eliminating the possibility of any other ads displaying. With these ads a company can promote specific products, services and events and each ad can be designated with a specific URL that directs readers to a page within their Web site.
TransWorldNews also offers clients the ability to include a video within their release. As a search engine marketing tool videos have become an important medium for companies to broadcast their message. These videos can serve as a commercial for a product or service, provide highlights of an event or be a message from a CEO or president, the options are endless and when these videos are embedded within a TransWorldNews press release it can further brand the company.
Companies and individuals also have the option of creating a free picture gallery on each press release. The picture gallery can be titled and each individual picture within the gallery can be titled and described. These pictures can often act as a means of capturing the reader and allowing them to associate the company with a specific image or images, further assisting the company in its branding efforts.
To further build a company’s web relevance TransWorldNews allows each press release to include up to three out-bound links back to their Web site. This serves to establish relevant link-building and create better positioning in search results.
To push traffic to a client’s Web site TransWorldNews also offers the URL Traffic Builder, an option that allows a company to display their site in an I-frame at the bottom of each press release. This feature enables the reader to browse the company’s site directly from the press release.
TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution
To learn more about how the services of TransWorldNews please contact us at 404.352.4949.
Contact:
TransWorldNews
500 Bishop St. F-9
Atlanta, Ga. 30318
404.352.4949 (t)
404.355.9546 (f)
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