Press Release Distribution Reaching Web and Newsroom Outlets Available through News and Press Release Service TransWorldNews

Press release distribution is an integral component of any company’s marketing efforts and as a news and press release distribution service TransWorldNews has created a venue that serves to broadcast a company’s message to Web and newsroom outlets in the most efficient and cost-effective manner.

By distributing press releases through TransWorldNews a company has the option of Web distribution that includes TransWorldNews affiliates, major search engines including Google, Yahoo and Bing, RSS feeds and opt-in subscribers who receive alerts while newsroom distribution includes all Web outlets as well as up to 24,000 news outlets in television, radio, newspaper, magazine and trade publications.

All press releases distributed through TransWorldNews are search engine optimized (SEO) to ensure proper indexing within search results. Focusing on keywords and keyword phrases that appear within the release, the editors at TransWorldNews will place special emphasis on the terms that the press release focuses on, creating enhanced positioning in search results under those terms.

To increase the appeal of a press release TransWorldNews has created an application that allows a company to upload their own banner ads directly to their release. The ADit application includes three banner ads that can serve to highlight a product, service or event that the company wants to draw attention to and each banner ad can be designated with a specific URL that directs readers to the company Web site.

In addition to creating greater exposure for a company the ADit application also ensures that there are no other advertisements appearing on the page, eliminating the chance that a competitor’s ad could appear on that press release.

A company can also choose to display their website in an I-frame that appears at the bottom of their press release. The URL traffic builder ensures a reader can visit your website without ever leaving your press release. As an added bonus, the URL traffic builder also improves a company’s traffic ranking as each time their press release is viewed it counts as a page view to their site.

Press releases on TransWorldNews can also include a picture gallery which gives the reader a clearer understanding of the products mentioned or upcoming events. TransWorldNews also allows press releases to include a video by embedding their YouTube code in a designated box on the submission page. These videos can be an excellent advertising tool, providing further information about a company and its services.

“At TransWorldNews we have always strived to provide our clients with the most beneficial and cost-effective applications for their press release distribution needs. By providing our clients’ distribution options as well as add-on features within a release we have created a platform where a press release has become more than just words, it has become a message,” said Seth Cayer, director of business development at TransWorldNews.

To learn more about the news and press release distribution services of TransWorldNews please contact us at 404.352.4949.

Contact:

TransWorldNews

500 Bishop St. F-9

Atlanta, Ga. 30318

404.352.4949 (t)

404.355.9546 (f)