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Search Engine Marketing Tools Along with SEO Included with News and Press Release Distribution on TransWorldNews.com

Atlanta, Ga. 8/14/2010 2:22:04 AM

Search engine optimization (SEO) is part of the news and press release distribution services provided by TransWorldNews.com. As a search engine marketing (SEM) tool a press release that has been properly search engine optimized serves to draw awareness and attract attention to specific keywords and phrases that are included in the release. By doing this the press release distribution service on TransWorldNews does more than just disseminate information, it assists in creating favorable indexing in search engines.

 

Distributing press releases through TransWorldNews can be done on a single release basis or through an unlimited press release package. An unlimited press release package allows each member to distribute news releases concerning a single domain, serving as an excellent marketing tool for a member to target specific keywords and phrases associated with their business.

 

TransWorldNews provides members with the option of distributing press releases through Web channels as well as a newsroom option that includes access to more than 24,000 newsroom outlets in television and radio stations, newspapers, magazines and trade publications.

 

To further enhance the impact of each press release distributed on TransWorldNews members also have the ability to brand their release with their own banner advertisements through the ADit application. The ADit application enables a member to upload three banner ads that frame their release, each designated with a URL that can drive traffic to a specific page within a company’s Web site. These banner ads can highlight products, services, event, upcoming sales, etc.

 

In addition to the ADit application press release distribution on TransWorldNews can also include a video, picture gallery, up to three links back to a company web site, logo and the URL Traffic Builder, an I-frame that will display a company website at the bottom of the press release.

 

The URL Traffic Builder is an SEM tool that allows a reader of a press release to browse the member’s website without leaving a page. Each time the press release is viewed it counts as a page view for the company’s site, improving the company’s traffic ranking on search engines.

 

As an added search engine marketing tool each press release on TransWorldNews includes a “Share” button that allows the reader to easily share the press release to more than 200 social networking and bookmarking sites.

 

To learn more about the news and press release distribution services of TransWorldNews please contact us at 404.443.3224

 

 

 

 

 

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