Press release distribution is a critical component of any company’s push to market their products and services as well as announce events and organizational happenings. Along with distributing press releases companies rely heavily on search engine marketing (SEM) applications to further bolster their presence on the Web and attract new customers and clients.
As a press release distribution outlet TransWorldNews.com serves to bring those two elements together, providing companies with the ability to implement a number of SEM applications within their press release to deliver a comprehensive message to a large audience.
Along with the ability to display a logo, upload a video, include links and create a picture gallery TransWorldNews also offers companies the opportunity to display their own banner ads through ADit; an SEM application that frames a company’s release with only their ads, eliminating any chance that a competitor’s ad may appear on their release. These banner advertisements can be designated with a specific URL that drives traffic to a company’s Web site and can highlight a company’s products, services and events.
In addition to the ADit application a company can take advantage of the URL Traffic Builder which enable a company to display their own Web site at the bottom of their press release, giving readers further insight into their business as well as making it easy for them to navigate the company site while reading the press release.
Each press release distributed through TransWorldNews can also be shared to more than 200 social media and bookmarking sites through the “Share” button that appears at the foot of the release.
Businesses and individuals submitting press releases on TransWorldNews can select from a Web option that includes distribution through the TransWorldNews network of sites, major search engines including Google, Yahoo and Bing, RSS feeds and opt-in subscribers who receive alerts concerning particular industries. To further increase exposure for a press release a business can opt for the Web and Newsroom option that includes all the Web outlets as well as access to more than 24,000 news outlets including television stations, radio stations, newspapers, trade publications and magazines.
Each press release distributed through TransWorldNews can also be shared to more than 200 social media and bookmarking sites through the “Share” button that appears at the foot of the release.
TransWorldNews manually search engine optimizes each press release distributed. This service takes the key words and phrases from each release and places special emphasis on them so that when a search engine like Google, Yahoo and Bing gets a query for those words or phrases the release has a more favorable position in their indexed results.
To learn more about how the services of TransWorldNews please contact us at 404.352.4949.
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