Press release distribution plays a key role in the marketing efforts of every company but the rise in prominence of social media marketing has redefined how companies and individual business owners distribute their news. No longer are companies simply distributing press releases through traditional outlets, they are utilizing the tools afforded by social and business networking sites like Facebook, LinkedIn, WooEB, Twitter, and WordPress to reach a more targeted audience. To accommodate this trend TransWorldNews.com, a global leader in news and press release distribution, enables clients to distribute press releases through the site as well as share their press releases to more than 300 sites that cater to social and business networking. Every press release distributed through TransWorldNews.com includes this “share” button which allows the company, as well as any reader, to share the story to these networking sites, giving them greater exposure for their information. Because so many businesses have integrated social media marketing into their public relations initiatives this “share” button enables them to quickly and effectively distribute their information, eliminating the tedious process of moving from one social networking site to the next to repost these releases. In addition to providing the “share” button to increase a company’s exposure on social and business networking communities TransWorldNews.com also enhances a company’s presence on the Web because every press release distributed through the site enhanced by manual search engine optimization (SEO). By providing press release distribution with SEO TransWorldNews ensures that each story is properly indexed within search engines, meaning individuals searching for the keywords and phrases found in that release have a greater chance of finding that release. SEO is an integral part of a company’s Web presence and when a press release is optimized it provides that company with more publicity. TransWorldNews.com recognizes the significance of creating an expansive awareness for the press releases distributed through their network and by enabling clients to share their information quickly through social media marketing outlets as well as through manual SEO for proper indexing within search engines the goal of reaching a larger audience can be achieved. TransWorldNews offers companies and individuals a number of options for their press release distribution needs, each catered to the specific needs of their clients. Learn more about the press release distribution options offered by TransWorldNews.com.
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