Download The Findit App

Share Your Posts On These Major Social Networks

Instatag Your Posts to Instagram Facebook + Twitter

News

Strategies for Creating Long-Form Content: Shweiki Media Printing Company Presents a Must-Watch Webinar

Long-form content is becoming more and more popular these days, and can be an excellent way for businesses and brands to boost rankings, demonstrate their expert knowledge and become thought leaders in their industry. Here, Shweiki Media teams up with Alicia Lawrence of WebpageFX to present a must-watch webinar on strategies for successfully creating long-form content.

Austin 5/9/2014 12:32:57 AM

Shweiki Media teams up with Alicia Lawrence from WebpageFX to present a must-watch webinar on successfully creating long-form content.
Long-form content—also known as skyscraper content—is becoming very popular for company blogs these days because it gives brands the chance to really build on a relevant topic that produces a few important results for them: it will boost rankings when one correctly targets the keyword correctly in the long-form; long-form articles allow companies to show their expert knowledge and become thought leaders in their vertical; and because long-form pieces can become resources for readers, they often get linked to from other sites, which can boost rankings. All in all, long-form is a great way to gain traction online while gaining loyal customers because of helpful and expert articles.
How to Create Long-Form Content
Here is a step-by-step guide to putting long-form content together:
1. The first thing to do is take a look at one’s competitors and the type of content they are creating. Social Crawlitics is also a good way to get an idea of which of their content is shared the most. Some might have a “most popular” section on their blog as well. It’s important to find out what competitors are doing well and then turn the focus back to one’s own content.
2. There are two ways for one to begin looking at topics: starting with keywords that one would like to rank for (keywords should always be realistic and strategically chosen) or thinking about what one’s customers would be searching for. One way to do this is to ask the sales team if they get any questions on a constant basis that would make for a good blog post. Yahoo! Answers and Quora are also good resources to use to see what questions people are asking. After finding a few topics, one can do a basic Google search to see how many articles are written on the subject and think about which topic they can do better than competitors or appear on the first page for.
3. Once a topic has been decided on, the next step is for one to pick out one to three keywords to optimize the long-form piece. For example, a disability attorney might want to rank for "social security disability attorneys." Typically, it’s a good strategy to go for the longer keywords, because even though they have less search traffic, it will be more targeted to consumers and therefore will trickle relevant traffic to the site for a long time after the article is published. One can also go on Google Trends to see which of the keywords are being searched most often and which ones Google predicts will be trending over time.
4. When it comes to writing the article, it’s not enough to just have keywords in the article; it has to be written with intention and consider the company’s style guide and voice, while avoiding overly technical jargon. One should gather an outline, resources, quotes from staff if necessary, and either write the article or get a freelancer from a site like Odesk. Either way, it’s important to keep in mind to include a single sentence summary or takeaway and keep paragraphs short and scannable.
5. There are several things long-form content should and shouldn’t include: H2’s (include keyword phrase if possible within H2); no follow links that are in first 100 words unless it is one’s own link; no follow links that go to under-25 DA sites or sites that are irrelevant to thecompany; and a few links to higher sites (like news sites, WebMD, and other respected sites), including a link interlinking to a relevant page on one's own site. One should write around 2,000 words (including keywords, integrated naturally) and avoid sounding sales-y unless it’s relevant. Long-form content should feel more like a resource to consumers versus a product page.
6. Optimization is also important and can’t be ignored. Title tags (the link in the search results) are 66 characters and begin with keyphrase and end with brand. Metadescription is the snippet below the title tag which should be 160 characters or less. One should also incorporate keywords that they want to rank for into the URL and description if possible. It’s also necessary to make sure all graphics have an alt tag.
7. When it comes to graphics, images are a huge part of long-form content. These can include videos, graphics, and even simple photos. If one lacks experience creating graphics, they can also outsource this task to an agency or freelancer or use a simple site called Canva. There are tons of easy graphics sites online to help in this regard, and it could be as simple as getting a copyright-free photo and adding text over it. One caveat when looking for images is to make sure the photographer allows edits to be made to the image. (One great site to use for this is Unsplash.) One should also keep in mind the importance of Google being easily able to crawl through one’s site to index and rank. This means one shouldn’t put the important copy that contains H2’s and the copy that contains keyphrases within an image, because Google won’t be able to read it.
8. When the long-form is finished, in order to make it successful, it’s important to do some promotion. For this, one should find their influencers (relevant people in the Twittersphere, LinkedIn and Google+ connections and followers, people who are influential to buyers/customers) and discover ways to get them to share the content. This could be as simple as sending them the article and saying they might enjoy reading it because it is a topic they tweet about often.
Other good outlets for sharing long-form articles include Reddit and Stumble Upon. Besides getting a nice spike in traffic, this will help Google index one's page quicker.

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.

More News

https://s3.amazonaws.com/findit-pictures/267592/1787417_267592_060515021713

How to Prevent Copywriting Mistakes That are Detrimental to Your Business

One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...

Released On: 5/6/2015
Views: 12722

View
https://s3.amazonaws.com/findit-pictures/267592/1787356_267592_040515015145

Shweiki Media Printing Company To Serve as Print Sponsor for Emancipet Anniversary Luncheon

Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...

Released On: 5/4/2015
Views: 12909

View
https://s3.amazonaws.com/findit-pictures/267592/1787346_267592_040515084008

7 Rules You Must Follow When Creating Lead Generation Survey Questions: Shweiki Media Printing Company Presents a New Article on Conducting Successful, Profitable Surveys

When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...

Released On: 5/4/2015
Views: 12389

View
https://s3.amazonaws.com/findit-pictures/267592/1786785_267592_230415125420

How to Prevent Terrible Copywriting Mistakes That Are Detrimental to Your Business: Shweiki Media Printing Company Presents the First in a Series of Webinars

One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...

Released On: 4/23/2015
Views: 10131

View
https://s3.amazonaws.com/findit-pictures/267592/1786665_267592_200415092857

The Foolproof Guide to Ensuring Your Site is Mobile-Friendly: In Conjunction With Google's Update, Shweiki Media Printing Company Presents a Must-Watch Webinar

Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...

Released On: 4/20/2015
Views: 12177

View
https://s3.amazonaws.com/findit-pictures/267592/1786298_267592_100415090842

Save Time, Save Money, and Make Sales WIth Killer Content!

When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...

Released On: 4/10/2015
Views: 11975

View

Write Right: Shweiki Media Printing Company Presents a Webinar on 12 Surefire Strategies for Creating Incredibly Popular Blog Posts

Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...

Released On: 4/1/2015
Views: 10842

View
https://s3.amazonaws.com/findit-pictures/267592/1785477_267592_310315095949

Shweiki Media Printing Company Founder and CEO Travels to Pakistan to Compete in Fundraising Polo Match

Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...

Released On: 3/31/2015
Views: 11180

View
https://s3.amazonaws.com/findit-pictures/267592/1785080_267592_260315021057

Don't Connect Incorrectly: Shweiki Media Printing Company Presents a Webinar on Developing 15-Minute LinkedIn Strategies That Could Lead to Millions in Revenue

LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...

Released On: 3/26/2015
Views: 10512

View
https://s3.amazonaws.com/findit-pictures/267592/1783474_267592_130315112601

Two-Thirds of College Students Will Spend $500 Or More On Spring Break This Year: Study Breaks College Media Presents The Results of Their Spring Break Survey

Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...

Released On: 3/13/2015
Views: 13273

View
https://s3.amazonaws.com/findit-pictures/267592/1783351_267592_120315025247

Exactly What You Need to Know to Create The Perfect Pay-Per-Click Ad: Shweiki Media Printing Company Presents a New Webinar

Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...

Released On: 3/12/2015
Views: 12564

View
https://s3.amazonaws.com/findit-pictures/267592/1783276_267592_110315120618

Get More Views Now: Shweiki Media Printing Company Presents the Ultimate SEO Checklist For Making Your YouTube Videos Viral

While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...

Released On: 3/11/2015
Views: 11275

View
https://s3.amazonaws.com/findit-pictures/267592/1782786_267592_270215081936

Internal Sales vs. External Sales Representatives: Shweiki Media Printing Company Presents a Must-Watch Webinar to Help Publishers Determine Which is Right For Them

Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...

Released On: 2/27/2015
Views: 10588

View
https://s3.amazonaws.com/findit-pictures/267592/1782379_267592_190215120529

Optimizing Twitter Accounts: Shweiki Media Printing Company Presents a Helpful How-To Webinar

Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...

Released On: 2/19/2015
Views: 10165

View
https://s3.amazonaws.com/findit-pictures/267592/1782293_267592_130215122453

Shweiki Media Printing Company Announces Print Sponsorship of the 28th Annual Old Settler's Music Festival

Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...

Released On: 2/13/2015
Views: 11697

View
https://s3.amazonaws.com/findit-pictures/267592/1782292_267592_130215121852

Generating and Capturing Blog Post Ideas: Shweiki Media Printing Company Presents the First in a Series of Must-Watch Webinars

Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...

Released On: 2/13/2015
Views: 11970

View

Selling Quiz Sponsorships to Advertisers: Shweiki Media Printing Company Presents a Step-By-Step Guide to Success

Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...

Released On: 2/6/2015
Views: 10352

View
https://s3.amazonaws.com/findit-pictures/267592/1780836_267592_300115101854

Five Essential Rules For Successful Content Marketing: Shweiki Media Printing Company Presents a Must-Watch Webinar

Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...

Released On: 1/30/2015
Views: 11317

View
Load More wait