Download The Findit App

Share Your Posts On These Major Social Networks

Instatag Your Posts to Instagram Facebook + Twitter

News

Six Digital Ad Sales Strategies for Increasing Online Revenue: Shweiki Media Printing Company Presents a Must-Watch Webinar

Selling digital media can be an excellent way for media teams to increase revenue, but there are certain complications that inevitably arise when selling digital advertising. Here Shweiki Media teams up with Ryan Dohrn of Brain Swell Media and 360 Ad Sales to present a must-watch webinar on ad sales strategies for overcoming these obstacles and increasing online revenue.

Austin 5/29/2014 10:02:01 PM

Shweiki Media Printing Company teams up with sales expert and media consultant Ryan Dohrn of 360 Ad Sales and Brain Swell Media to present a must-watch webinar on six simple but effective sales strategies that media teams can take and implement to increase online revenue.
1. Utilize Visuals to Help Advertisers Understand
Experts say that adding visuals to the ad sales agenda allows one to increase comprehension by as much as 400 percent. That said, when selling digital advertising, it's important to use visuals to help clients accurately understand what is actually being sold and what digital advertising really means.
2. Pair Digital Offerings With Success Stories
Very often, when it comes to digital advertising, advertisers don't want to participate because, quite honestly, they don't want to be pioneers. So when talking about digital offerings, it’s important to talk about much more than banner ads and to address and dispel any misconceptions they may have. One effective way to do this is by pairing every digital option on offer with a success story.
3. Create Mock-Ups to Explain Digital Editions
One effective idea to consider is actually creating a four- or five-page mock-up of a digital edition to show advertisers, immediately getting to the heart of the matter and showing them the cool things they’d be able to do inside of that digital edition: what it looks like to embed a video, how easy it is to link to their website, how they can integrate slide shows, lead-generation forms, and so many other things.
4. Show Risk-Adverse Advertisers What They Can Expect
At the very beginning, it’s good to show the advertiser what they can expect. Often expectations are left by the wayside, and advertisers aren’t given the opportunity to accurately understand what they’re going to receive in terms of performance. One should show them sample reports and explain what they can expect in terms of results.
5. Close the Value Gap
A good thing to focus on is bridging the value gap in terms of what advertisers are paying and what they’re going to get. This can be done by walking them through the scenario and helping them understand that they need to be advertising in multiple ways on multiple days.
6. Explain Total Touches
It might be necessary to sit down in a meeting and ask an advertiser how many times it takes a new customer of theirs to see their advertising message before making a decision to do business with them. That number used to be seven, meaning that a new customer would need to see someone’s advertising message seven times before making a decision to do business with them. Now marketing experts believe that that number—the number of touches—is 15, 20, 30. It’s important for advertisers to understand that.

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery, whether printing magazines, flyers, postcards or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.

More News

https://s3.amazonaws.com/findit-pictures/267592/1787417_267592_060515021713

How to Prevent Copywriting Mistakes That are Detrimental to Your Business

One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...

Released On: 5/6/2015
Views: 12463

View
https://s3.amazonaws.com/findit-pictures/267592/1787356_267592_040515015145

Shweiki Media Printing Company To Serve as Print Sponsor for Emancipet Anniversary Luncheon

Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...

Released On: 5/4/2015
Views: 12588

View
https://s3.amazonaws.com/findit-pictures/267592/1787346_267592_040515084008

7 Rules You Must Follow When Creating Lead Generation Survey Questions: Shweiki Media Printing Company Presents a New Article on Conducting Successful, Profitable Surveys

When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...

Released On: 5/4/2015
Views: 12121

View
https://s3.amazonaws.com/findit-pictures/267592/1786785_267592_230415125420

How to Prevent Terrible Copywriting Mistakes That Are Detrimental to Your Business: Shweiki Media Printing Company Presents the First in a Series of Webinars

One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...

Released On: 4/23/2015
Views: 9896

View
https://s3.amazonaws.com/findit-pictures/267592/1786665_267592_200415092857

The Foolproof Guide to Ensuring Your Site is Mobile-Friendly: In Conjunction With Google's Update, Shweiki Media Printing Company Presents a Must-Watch Webinar

Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...

Released On: 4/20/2015
Views: 11921

View
https://s3.amazonaws.com/findit-pictures/267592/1786298_267592_100415090842

Save Time, Save Money, and Make Sales WIth Killer Content!

When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...

Released On: 4/10/2015
Views: 11719

View

Write Right: Shweiki Media Printing Company Presents a Webinar on 12 Surefire Strategies for Creating Incredibly Popular Blog Posts

Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...

Released On: 4/1/2015
Views: 10580

View
https://s3.amazonaws.com/findit-pictures/267592/1785477_267592_310315095949

Shweiki Media Printing Company Founder and CEO Travels to Pakistan to Compete in Fundraising Polo Match

Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...

Released On: 3/31/2015
Views: 10907

View
https://s3.amazonaws.com/findit-pictures/267592/1785080_267592_260315021057

Don't Connect Incorrectly: Shweiki Media Printing Company Presents a Webinar on Developing 15-Minute LinkedIn Strategies That Could Lead to Millions in Revenue

LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...

Released On: 3/26/2015
Views: 10253

View
https://s3.amazonaws.com/findit-pictures/267592/1783474_267592_130315112601

Two-Thirds of College Students Will Spend $500 Or More On Spring Break This Year: Study Breaks College Media Presents The Results of Their Spring Break Survey

Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...

Released On: 3/13/2015
Views: 13000

View
https://s3.amazonaws.com/findit-pictures/267592/1783351_267592_120315025247

Exactly What You Need to Know to Create The Perfect Pay-Per-Click Ad: Shweiki Media Printing Company Presents a New Webinar

Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...

Released On: 3/12/2015
Views: 12246

View
https://s3.amazonaws.com/findit-pictures/267592/1783276_267592_110315120618

Get More Views Now: Shweiki Media Printing Company Presents the Ultimate SEO Checklist For Making Your YouTube Videos Viral

While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...

Released On: 3/11/2015
Views: 10976

View
https://s3.amazonaws.com/findit-pictures/267592/1782786_267592_270215081936

Internal Sales vs. External Sales Representatives: Shweiki Media Printing Company Presents a Must-Watch Webinar to Help Publishers Determine Which is Right For Them

Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...

Released On: 2/27/2015
Views: 10337

View
https://s3.amazonaws.com/findit-pictures/267592/1782379_267592_190215120529

Optimizing Twitter Accounts: Shweiki Media Printing Company Presents a Helpful How-To Webinar

Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...

Released On: 2/19/2015
Views: 9903

View
https://s3.amazonaws.com/findit-pictures/267592/1782293_267592_130215122453

Shweiki Media Printing Company Announces Print Sponsorship of the 28th Annual Old Settler's Music Festival

Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...

Released On: 2/13/2015
Views: 11443

View
https://s3.amazonaws.com/findit-pictures/267592/1782292_267592_130215121852

Generating and Capturing Blog Post Ideas: Shweiki Media Printing Company Presents the First in a Series of Must-Watch Webinars

Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...

Released On: 2/13/2015
Views: 11713

View

Selling Quiz Sponsorships to Advertisers: Shweiki Media Printing Company Presents a Step-By-Step Guide to Success

Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...

Released On: 2/6/2015
Views: 10086

View
https://s3.amazonaws.com/findit-pictures/267592/1780836_267592_300115101854

Five Essential Rules For Successful Content Marketing: Shweiki Media Printing Company Presents a Must-Watch Webinar

Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...

Released On: 1/30/2015
Views: 11057

View
Load More wait