Download The Findit App

Share Your Posts On These Major Social Networks

Instatag Your Posts to Instagram Facebook + Twitter

News

10 Strategies for Avoiding the Summer Ad Sales Slump: Shweiki Media Printing Company Presents a Must-Watch Webinar

Ad sales can tend to slow during the summer months, but that doesn't have to be the case. Here, Shweiki teams up with Ryan Dohrn of Brain Swell Media and 360 Ad Sales to present salespeople with a webinar featuring 10 strategies for avoiding the summer ad sales slump.

Austin 7/3/2014 1:25:18 AM

Shweiki Media Printing Company teams up with Ryan Dohrn of Brain Swell Media and 360 Ad Sales to present salespeople with a webinar on strategies and sales techniques to help avoid the summer ad sales slump.
1. Get on Agencies’ RFP Lists Early
Most publishers focus on agencies in the fall, so by putting together media plans in July and August, one can begin to make media buys as fall approaches. Getting on agencies’ RFP lists early (as the process usually takes about four to five months in itself) can be accomplished by putting together quality sales demos, which should be short—under two minutes—and really explain one’s audience. Typically, media buyers are not buying space or time; they are buying audience and engagement. That said, it’s a good idea to explain to the media buyer how one can help them engage with an audience.
2. Eliminate Excuses
The best way to succeed is to eliminate excuses. To do this, one should stop and evaluate their own character, habits and situations—the circumstances, time management habits, personal pitfalls—and create an action plan for success. Every time that one comes up with an excuse, or hears an excuse, they should write it down and develop an action plan for how to overcome these self-imposed limitations.
3. Review Comparison Reports
One should review their comparison reports to make sure that they’re not missing any advertisers from last year. This can be done by filing through CRM tools and pulling a comparison report. Very often, salespeople don't run comparison reports, and occasionally, they forget an advertiser that ran at the exact same time last year. It’s important to remember that advertisers are very cyclical and often advertise in seasonal blocks.
4. Visit Competitors’ Websites Often
One good strategy is to go to a competitor's website and refresh the page ten times to see the full extent of what ads one's competitor is running. In most circumstances, by refreshing a web page 10 times, one can see all banner ads that are in rotation on that website. What’s important to keep in mind is that sometimes banner ads are set at a heavy rotation, so one might have to refresh a page 15-20 times to view the full rotation. Very often, it’s easy to convince an advertiser that's currently running with a competitor to advertise on one's own website as well (especially if they're getting good results).
5. Review the 10 Critical Ad Sales Questions
A lot of people have questions that they ask on every sales call. It’s necessary to examine what questions one's own sales team is asking that are different from that of every other salesperson that is going to contact the potential advertiser. One critical question that is good to ask is the following: "If we create the perfect ad for you, what do you want to have happen from that ad?" By asking that question, one can manage the expectations of the advertiser, and both parties go into the deal with an accurate idea of what they can expect of each other throughout the course of their business relationship. The sales team should get together as a group and review their critical questions to ensure that the best questions are being asked on every sales call, which can help everyone avoid the summer sales slump.
6. Review the Prospecting Plan
"The Big 50" is a popular prospecting plan that’s all about attaining fifty brand new customers in the next thirty days. Whether one’s own plan is a “Big 25” or a “Big 100,” it’s important to have one. Otherwise, one isn't going to have enough fresh, new business to account for the lost customers that one might have each and every month.
7. Save Time for Advertiser Retention
It’s critical to block out time in one's schedule for advertiser retention. This connects to the last tip: one needs to be prospecting on the front end and retaining customers on the back end. Every day, one should block out thirty minutes to send out non-sales retention emails and try to communicate on a daily basis with current advertisers in a non-sales way. This lets advertisers know that it's not always about sales, and that the sales rep is a resource as well.
8. Make Emails and Voicemails Short and Strong
Most of the time, the emails that ad salespeople send are too long and full of fluff. It’s necessary to remember that people are more strapped for time now than ever before. When it comes to emails and voicemails (but especially emails), advertisers scan; they actually don't read. This means that one wants their emails to be short and to the point, and promise not to waste the advertiser's time. If one does have a lot of information to share, they should break the message down into short bullet points.
9. Read a Sales Book this Summer
While on vacation, one should take a few hours and read a book that could benefit one's business. Ninety percent of sales people haven’t even read one business book in the last two years. One doesn’t want to be a part of that statistic, as books are a great way to benefit and improve salesmanship.
10. Come Up With a New, Great Idea
What often happens when one gets into a summer sales slump is that they start simply selling media instead of having marketing meetings with their customers. It’s a good strategy to sit down as a group and figure out something new to present. It’s all about coming up with something unique and different, getting it out there, and pitching it with a fever this summer.

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises—whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing—while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.

More News

https://s3.amazonaws.com/findit-pictures/267592/1787417_267592_060515021713

How to Prevent Copywriting Mistakes That are Detrimental to Your Business

One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...

Released On: 5/6/2015
Views: 12594

View
https://s3.amazonaws.com/findit-pictures/267592/1787356_267592_040515015145

Shweiki Media Printing Company To Serve as Print Sponsor for Emancipet Anniversary Luncheon

Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...

Released On: 5/4/2015
Views: 12709

View
https://s3.amazonaws.com/findit-pictures/267592/1787346_267592_040515084008

7 Rules You Must Follow When Creating Lead Generation Survey Questions: Shweiki Media Printing Company Presents a New Article on Conducting Successful, Profitable Surveys

When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...

Released On: 5/4/2015
Views: 12251

View
https://s3.amazonaws.com/findit-pictures/267592/1786785_267592_230415125420

How to Prevent Terrible Copywriting Mistakes That Are Detrimental to Your Business: Shweiki Media Printing Company Presents the First in a Series of Webinars

One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...

Released On: 4/23/2015
Views: 10016

View
https://s3.amazonaws.com/findit-pictures/267592/1786665_267592_200415092857

The Foolproof Guide to Ensuring Your Site is Mobile-Friendly: In Conjunction With Google's Update, Shweiki Media Printing Company Presents a Must-Watch Webinar

Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...

Released On: 4/20/2015
Views: 12043

View
https://s3.amazonaws.com/findit-pictures/267592/1786298_267592_100415090842

Save Time, Save Money, and Make Sales WIth Killer Content!

When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...

Released On: 4/10/2015
Views: 11836

View

Write Right: Shweiki Media Printing Company Presents a Webinar on 12 Surefire Strategies for Creating Incredibly Popular Blog Posts

Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...

Released On: 4/1/2015
Views: 10705

View
https://s3.amazonaws.com/findit-pictures/267592/1785477_267592_310315095949

Shweiki Media Printing Company Founder and CEO Travels to Pakistan to Compete in Fundraising Polo Match

Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...

Released On: 3/31/2015
Views: 11033

View
https://s3.amazonaws.com/findit-pictures/267592/1785080_267592_260315021057

Don't Connect Incorrectly: Shweiki Media Printing Company Presents a Webinar on Developing 15-Minute LinkedIn Strategies That Could Lead to Millions in Revenue

LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...

Released On: 3/26/2015
Views: 10371

View
https://s3.amazonaws.com/findit-pictures/267592/1783474_267592_130315112601

Two-Thirds of College Students Will Spend $500 Or More On Spring Break This Year: Study Breaks College Media Presents The Results of Their Spring Break Survey

Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...

Released On: 3/13/2015
Views: 13130

View
https://s3.amazonaws.com/findit-pictures/267592/1783351_267592_120315025247

Exactly What You Need to Know to Create The Perfect Pay-Per-Click Ad: Shweiki Media Printing Company Presents a New Webinar

Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...

Released On: 3/12/2015
Views: 12390

View
https://s3.amazonaws.com/findit-pictures/267592/1783276_267592_110315120618

Get More Views Now: Shweiki Media Printing Company Presents the Ultimate SEO Checklist For Making Your YouTube Videos Viral

While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...

Released On: 3/11/2015
Views: 11121

View
https://s3.amazonaws.com/findit-pictures/267592/1782786_267592_270215081936

Internal Sales vs. External Sales Representatives: Shweiki Media Printing Company Presents a Must-Watch Webinar to Help Publishers Determine Which is Right For Them

Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...

Released On: 2/27/2015
Views: 10475

View
https://s3.amazonaws.com/findit-pictures/267592/1782379_267592_190215120529

Optimizing Twitter Accounts: Shweiki Media Printing Company Presents a Helpful How-To Webinar

Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...

Released On: 2/19/2015
Views: 10035

View
https://s3.amazonaws.com/findit-pictures/267592/1782293_267592_130215122453

Shweiki Media Printing Company Announces Print Sponsorship of the 28th Annual Old Settler's Music Festival

Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...

Released On: 2/13/2015
Views: 11566

View
https://s3.amazonaws.com/findit-pictures/267592/1782292_267592_130215121852

Generating and Capturing Blog Post Ideas: Shweiki Media Printing Company Presents the First in a Series of Must-Watch Webinars

Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...

Released On: 2/13/2015
Views: 11840

View

Selling Quiz Sponsorships to Advertisers: Shweiki Media Printing Company Presents a Step-By-Step Guide to Success

Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...

Released On: 2/6/2015
Views: 10216

View
https://s3.amazonaws.com/findit-pictures/267592/1780836_267592_300115101854

Five Essential Rules For Successful Content Marketing: Shweiki Media Printing Company Presents a Must-Watch Webinar

Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...

Released On: 1/30/2015
Views: 11182

View
Load More wait