Modern
Realtors' Secret Weapons: Classic Marketing Techniques Still Making
Waves in Real Estate
Lately, there has been a lot of talk about how the top real estate brokerages in Mississauga are using digital marketing effectively. Through these modern marketing techniques, real estate professionals are successfully connecting with qualified leads, generating sales, and staying ahead of the competition in an increasingly digital world.
However, most don’t know that these successful real estate agents aren’t just using modern digital strategies to market their brand and business. They are also making use of classic marketing techniques to drum up new clients and create a buzz about their brand.
Why Do Real Estate Experts Continue to Use Certain Traditional Marketing Strategies?
The reasons why some real estate professionals are still relying on traditional marketing methods in addition to digital strategies are quite appealing. Here are some of the advantages of using classic real estate marketing strategies -
They Are Tried-and-Tested Marketing Methods
A key reason why the professionals of a real estate brokerage still use traditional marketing techniques is that “they still work.” There are some classic marketing strategies that have been proven to produce results 10 years before and even now. For instance, according to a National Association of Realtors 2023 Report, 40% of homebuyers still look for nearby houses for sale through yard signs.
They Are Great for Targeting Different Audiences - The Non-Tech Savvy Section
Not every homebuyer or seller is tech-savvy. They don’t prefer being hooked to digital platforms all the time. These sections of homebuyers or sellers still rely on traditional marketing channels to find the best real estate agents or property listings in their area. So, if you only use digital marketing to reach out to potential real estate leads, you’ll miss out on this section of the audience.
They Allow You to Create a Buzz in the Local Area
When it comes to establishing a strong local presence, traditional real estate marketing techniques work better. By putting up posters in local shops or sponsoring community events, you can make your and your brokerage’s name more visible within the neighbourhood.
They Help You to Add a Personal Touch
When the agents of a real estate brokerage hand out business cards or host open houses in different areas of Mississauga, they get a chance to interact with their leads face-to-face. This helps you to build trust and rapport with your potential clients, which is usually not possible through digital marketing methods.
Tangible Marketing Materials
No doubt, digital marketing gives your real estate leads and clients instant access to information. However, traditional marketing materials like brochures or flyers offer something tangible that the potential clients can hold onto. These physical materials reinforce your marketing message and keep your brand on top of their mind.
Traditional Marketing Methods Modern Real Estate Agents Still Use
Print Advertising
Contrary to what you may think, print advertising still has a place in the real estate industry. Many real estate agents use local newspapers, magazines, and real estate publications to reach a demographic that is not active online.
How you can effectively use this traditional marketing method:
Open Houses
This traditional marketing technique is used by most real estate brokerages. And whoever has bid goodbye to this real estate marketing technique is missing out on a lot.
Hosting open houses is a tried-and-tested method for showcasing properties to potential homebuyers. Despite the popularity of virtual tours, many buyers still prefer to physically tour a property before making a final decision.
How you can effectively use this traditional marketing method:
Promote your open houses through digital marketing channels such as social media & email marketing and also advertise on print media.
Make sure that the property is well-staged and inviting enough to impress the would-be buyers.
Direct Mail Marketing
Sending postcards, newsletters, or brochures via direct mail is another effective traditional marketing method real estate agents use. The response rate for direct mail campaigns is around 4.4% which is quite an impressive number. Also, 70% of millennials (the age group that makes up the largest number of homebuyers currently) reported enjoying receiving physical mail.
How you can effectively use this traditional marketing method:
You must segment the list for direct mailing based on factors such as location, age group, and income.
Craft compelling content that offers value to the recipients such as market updates, tips for homebuyers/sellers, or exclusive deals.
Cold Calling and Door-Knocking
Most real estate brokerages in Mississauga discard this marketing technique considering it “too intrusive.” However, they don’t realise that when used strategically, these traditional marketing strategies can yield successful results. These methods allow real estate agents to directly connect with potential clients and provide personalised assistance.
How you can effectively use this traditional marketing method:
Approach the cold calling and direct knocking techniques with professionalism and respect for the recipient’s name.
Focus on building rapport and offering helpful information rather than simply pushing for a sale.
Local Sponsorships/Community Involvement
Sponsorships put your name and logo in front of a larger audience at local events, on jerseys, or on banners. Seeing your brand associated with an important local event or organization creates a positive brand impression and keeps your business on top of mind when someone needs a real estate agent.
How you can effectively use this traditional marketing method:
Look for opportunities for sponsorship or participation in community events that align with your brokerage’s values and target market.
Actively engage with the community through volunteer work, charity initiatives, or by hosting informational seminars.
Signagege
Using signage such as yard signs or billboards is a simple yet effective way for a real estate brokerage to get exposure for their brand and listings. These signages market your real estate business 24/7, constantly reminding passersby of your brokerage, and generating impressions that can sink in over time.
How you can effectively use this traditional marketing method:
Invest in high-quality signage that is visually appealing and clearly displays your brand name and contact information.
Place signs strategically in high-traffic areas like public transport stops, highways, or sports venues.
Make sure to try out all of these classic marketing methods to hunt for new real estate clients and create brand awareness. Combine them with effective digital marketing strategies like SEO, PPC advertising, and social media to make a bigger impact and reach a wider audience.
