Baby Bath and Shower Products Market outlook remains positive with sales
projected to rise at 6.5% CAGR between
2021 and 2031

As per FMI analysis, baby
bath and shower products market outlook remains positive with sales
projected to rise at 6.5% CAGR between 2021 and 2031, despite
a period of subdued growth in 2020, according to a latest study by
ESOMAR-certified market research firm, Future Market Insights (FMI). The
research study tracks baby bath and shower product sales in 20+
countries, offering a lucid analysis on how growth trend will unfold.

Biotechnology expertise is being used by the players to
build high-performance baby bath and shower products, attracting a large number
of customers. The use of such expertise is prominent in the highly competitive
industry with great investment in research and development facilities.

For example, Massey Medicinals Company offers the ‘Candida
Freedom’, a handcrafted product line, which includes biodegradable soaps and
bath salts. These products contain probiotic lactospore, a Sabinsa
Corporation-developed bacillus coagulans strain.

Furthermore, due to their proven benefits, ensuring safe and
radiant skin, products based on micro-biome technology are in high demand.
JooMoo Ltd., for example, produced a baby body wash with its own Microbiota
Immune Response Control (MIRR) technology.

This ‘three-in-one’ product, is offered on various sales
platforms and are designed to cleanse, disinfect, and moisturise the baby skin.
As a result, the growth of the bath and shower products industry is likely to
be aided by the introduction of biotechnology.

FMI in its latest study has forecasted the market to rise at
a CAGR of 6.1% between 2021 and 2031, in terms of volume of
sales.

Key Takeaways from the Baby Bath and Shower Products
Market Study

• The
  U.S. will remain a leading baby bath and shower products market,
  accounting for over 76% of sales in North America in 2021.


• Rising
  demand natural and chemical-free ingredients in baby shampoo and
  soaps is expected to drive the sales in the Japan and South Korea.


• In
  terms of product type, soap and shower gel is expected to hold a dominance
  through the forecast period.


• Baby
  bath and shower products demand to rise at 4.8% in the U.K. Sales however
  will surge at a higher pace in France and Spain.


• Despite
  hypermarkets/ supermarkets’ dominance, sales via online retailers are
  expected to increase at a higher rate.

Impact of COVID-19 on the Market

The global COVID-19 pandemic has caused a surge in demand
for personal cleansing products internationally. People resorted to panic
buying and stockpiling at some point.

However, the closing of retail outlets, restrictions on
pricing and marketing, and curfews in many countries around the world had
resulted in lower sales volumes.

Furthermore, germ-protecting, anti-septic bathing products,
and medicinal products are in high demand among consumers. Therefore,
manufacturers are working hard to meet this demand.

Sanitation has become a vital aspect of virus prevention,
and as a result, demand for baby care products is increasing.

Who is Winning?

Some of the key players present in the baby bath and shower
products market are Kimberly Clark, Johnson & Johnson’s Company, Procter
& Gamble, Unilever, Wipro, Burt’s Bees, Avon Products, Inc., Beiersdorf AG,
Loreal SA, Chicco, Babyganics, Himalaya, Sebapharma, Weleda, and Green People
among others. Aggressive promotional strategies, advertisements, and new
product launches have driven sales growth of baby bath and shower products
globally.

Get Valuable Insights into Baby Bath and Shower Products
Market

Future Market Insights, in its new offering, provides an
unbiased analysis of the global baby bath and shower products market,
presenting historical demand data (2016-2020) and forecast statistics for the
period from 2021-2031. The study divulges compelling insights on the baby bath
and shower products market based on the product type (shampoo, conditioner,
soap and shower gel, and others), price (premium baby care products (>US$
50) and mass baby care products (US$ 0-US$ 50), and sales channel
(hypermarkets/ supermarkets, specialty stores, multi-brand stores, online
retailers, wholesalers & distributors, and other sales channels), across
seven major regions.

To know more:

https://www.futuremarketinsights.com/reports/baby-bath-and-shower-product-market