Powdered Drinks Market Insight: Market Trends, Growth, Forecasted from 2024 TO 2031

Market Overview and Report Coverage

Powdered drinks are beverages made from various powders that are mixed with water or other liquids to create a flavored drink. These beverages come in a wide range of flavors and are popular among consumers for their convenience and longer shelf life. The powdered drinks market has been experiencing steady growth in recent years, driven by factors such as busy lifestyles, increasing consumer preferences for on-the-go beverages, and rising demand for functional beverages.

The current outlook for the powdered drinks market is positive, with continued growth expected in the coming years. The market is projected to grow at a Compound Annual Growth Rate (CAGR) of % during the forecasted period. Market trends show an increasing demand for natural and organic powdered drinks, as well as the launch of new innovative flavor profiles to cater to changing consumer preferences. The market forecast predicts continued growth due to the increasing popularity of powdered drinks among health-conscious consumers and the expanding availability of these products in various retail channels. Overall, the powdered drinks market is poised for continued expansion and innovation in the future.

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Market Segmentation

The Powdered Drinks Market Analysis by types is segmented into:

• Instant Coffee
• Instant Orange Juice Powder
• Instant Coconut Powder
• Other

The powdered drinks market includes various types such as instant coffee, instant orange juice powder, instant coconut powder, and other similar products. Instant coffee is a popular choice for people looking for a quick and convenient way to enjoy their favorite beverage. Instant orange juice powder offers a convenient option for those looking to enjoy the taste of orange juice without the hassle of squeezing fresh fruit. Instant coconut powder provides a convenient option to add coconut flavor to dishes and drinks. Other powdered drink options cater to a wide range of tastes and preferences in the market.

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The Powdered Drinks Market Industry Research by Application is segmented into:

• Age 0-18
• Age Above 18

The powdered drinks market has diverse applications for both age groups. For the age group 0-18, powdered drinks are popular for their convenience, variety of flavors, and added nutrients that cater to the specific dietary needs of children and teenagers. Meanwhile, for the age group above 18, powdered drinks appeal to the adult market for their convenience, energy-boosting properties, and ability to customize the drink to individual preferences. Overall, powdered drinks serve as a versatile and popular beverage option for consumers of all ages.

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In terms of Region, the Powdered Drinks Market Players available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

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What are the Emerging Trends in the Global Powdered Drinks market?

Emerging trends in the global powdered drinks market include a growing demand for natural and organic ingredients, as well as a focus on functional beverages that provide health benefits. Current trends include the popularity of on-the-go convenience products, such as single-serve packets, and the rise of personalized nutrition options tailored to individual preferences and dietary needs. Additionally, innovative flavors and formulations, such as plant-based alternatives and adaptogenic ingredients, are gaining traction among health-conscious consumers. Market players are also increasingly investing in sustainable packaging solutions to meet the growing consumer demand for environmentally friendly products.

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Major Market Players

The powdered drinks market is highly competitive with key players such as Nestlé, Starbucks, AJINOMOTO GENERAL FOODS, and The . Smucker Company leading the market. Nestlé is a major player in the global powdered drinks market, offering a wide range of products such as Nesquik and Milo. The company has seen strong market growth due to the increasing demand for convenient and nutritious beverage options. Starbucks is another significant player in the market with its popular line of instant coffee and iced coffee drinks. The company has been able to capitalize on the growing consumer preference for on-the-go beverage solutions.

The J.M. Smucker Company is a prominent player in the powdered drinks market, particularly in the coffee segment with brands such as Folgers and Café Bustelo. The company has been focusing on expanding its product portfolio to meet the evolving consumer demands, contributing to its market growth. AJINOMOTO GENERAL FOODS, on the other hand, is known for its popular Japanese brand Blendy. The company has been tapping into the growing trend of functional beverages by introducing innovative drink mixes that offer health benefits.

In terms of market size, the global powdered drinks market is estimated to be worth over $23 billion. Some of the key trends driving market growth include the increasing popularity of functional beverages, the rising demand for natural and organic ingredients, and the growing preference for convenient and on-the-go beverage solutions. Companies such as Nestlé, Starbucks, and The J.M. Smucker Company have been able to capitalize on these trends to drive sales revenue. For example, Nestlé reported sales revenue of over $90 billion in 2020, while The J.M. Smucker Company reported sales revenue of over $7 billion. These companies continue to innovate and expand their product offerings to maintain their competitive edge in the market.

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