HOW TO USE PINTEREST FOR BUSINESS?

Pinterest
is a social networking platform that allow users to share and collect
pictures/pieces of multimedia and save them to a virtual bulletin. There are
bulletins and boards which are used for specific topic and those Pinterest
boards are public so that every other user can view and also it can be private
just for an owner. When user see any type of your content, they can either save
the content on their own board or keep scrolling. This is the best platform for
businesses to connect with the audience or whether it is your B2B business of
B2C business. Pinterest will help in raising brand awareness, community
building, driving traffic to your website or to social media platforms, and
enhancing relationship with customers.  

Here are some tips about how to use Pinterest
for business:  

1)
Create a SMART strategy for Pinterest
marketing – Set up a SMART goal (Specific, Measurable, Attainable, Relevant
& Time bound). Create a content for the general Pinterest audience and
demographics that is most likely to use this channel and also planning and
incorporating on brand content for Pinterest into your social media content
calendar. You can learn more about Pinterest at Digital
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2)
Create engaging content – According
to research more than 80% of users browse Pinterest on mobile, so it’s
important to consider image and video quality with catchy and unique content. Focus
on description because it will help you improve SEO, add context to your image
and also encourages your audience to click on links. Add engaging headline which
reinforces your visual message. Also make sure you add the right link to the
content and it quickly loads for better user experience.

3)
Try various pin formats – As Pinterest is known for image sharing platform but
it’s not only about photos, so you should try to pin a video or try adding
multiple photos to create a carousel. Carousel shows variety of images in one
pin and this can be the best way of promoting your brand.

4)
Be specific and careful with your boards
– According to research more than 70% of images are unbranded and even
don’t have enough information regarding that particular image. Your brands
board can help reach new pinners interested in specific topic or maybe they are
interested to know more about your product or service. There should be useful,
engaging and inspiring content boards which will benefit the audience and also
with boards that are more promotional.

5)
Need of optimizing your pins for SEO –
Pinterest is a search engine, so make sure that your business pins are easy to
search for your audience and for that you need include keywords, description
and hashtags in your pins’.

6)
Pinterest ads – Pinterest ads is an
effective way to promote your business, as it allows you to advertise your
business around keywords, interest, location, age and some other metrics. Thus,
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7)
Promote your Pinterest profile – To
promote Pinterest profile you need to be active daily. Link your Pinterest
profile to your company’s’ website, to your all other social media platforms to
reach a new audience and grow online presence.