Right Now
Disinfectant Wipes Market is Anticipated to Witness
High Growth Owing to Rising Hygiene Awareness
The global
disinfectant wipes market is estimated to be valued at US$ 5.10 Bn in 2024 and
is expected to exhibit a CAGR of 5.7% over the forecast period of 2024 to 2031.
Disinfectant wipes are sterile wet wipes pre-saturated with
chemical disinfectants such as alcohol, ammonium compounds, and chlorine
derivatives that help eliminate viruses, bacteria, and other germs. The demand
for disinfectant wipes surged significantly during the COVID-19 pandemic as
these wipes provided a cost-effective and convenient way for households and
industries to maintain hygiene. They are used for disinfecting high-touch
surfaces in homes, offices, hospitals, and public places. Disinfectant wipes
not only eliminate germs in seconds but also reduce cross-contamination.
Additionally, their disposable nature makes them more hygienic than reusable
disinfectants.
Key Takeaways
Key players operating in the disinfectant wipes market are Procter & Gamble
Co., Kimberly-Clark Corporation, Clorox Company, Reckitt Benckiser Group plc,
Lysol (Reckitt Benckiser), SC Johnson & Son, Inc., Ecolab Inc., Unilever,
Cascades Inc., Sani Professional, Diversey Holdings, Ltd., PDI Healthcare,
Essity AB, Georgia-Pacific LLC, Germ-X (Vi-Jon, Inc.), Seventh Generation
(Unilever), Hand Sanitizer Wipes (various brands), Tapmatic Corporation,
Medline Industries, Inc., Zytec, LLC. These players accounts for major share of
the market.
The disinfectant wipes market offers significant opportunities owing to high
growth potential in developing countries. Manufacturers are focusing on
geographic and product expansion in these countries. Additionally, rising
awareness about environmental sustainability is fueling demand for sustainable
and biodegradable disinfectant wipes.
Major players are expanding their geographic footprint through mergers and
acquisitions. For example, Reckitt Benckiser acquired Lysol from RB in 2017.
Manufacturers are also increasing production capacities to meet growing global
demand for disinfectant wipes.
Market Drivers
Growing awareness about hygiene and disinfection: The COVID-19 pandemic
significantly increased hygiene awareness globally. People are more cautious
about disinfecting surfaces to eliminate germs and prevent spread of illness.
This is a major driver for the Disinfectant
Wipes Market Growth.
Convenient format and usage: Disinfectant wipes offer hassle-free disinfection
as compared to sprays or liquids. Their portable format and ease of use boosts
their demand across various end-use industries.
Market Restraints
Toxicity concerns: Some disinfectant wipes contain alcohol or other chemical
compounds that could potentially harm skin and environment. Regulations are
getting stricter to reduce toxicity of ingredients used in wipes.
Alternatives available: Other surface disinfectants like sprays, spores, and UV
disinfection devices are increasing competition for wipes. Their ability to
cover larger areas challenges wipes usage.
Segment
Analysis
The
disinfectant wipes market is segmented into material type, end use, and
distribution channel. Based on material type, the bleach segment dominates the
market owing to its higher disinfectant properties. Bleach efficiently kills
germs and viruses on surfaces and remains the most preferred material type
among consumers and industries for disinfectant wipes.
Based on end use, the households' segment holds the highest share as
disinfectant wipes are widely used for cleaning surfaces in homes. Rising
awareness about hygiene and regular usage of disinfectants for surfaces have
propelled the demand for disinfectant wipes in household cleaning. The
commercial segment also accounts for a significant share owing to mandatory
usage of disinfectants in industries, offices, and other commercial spaces.
Based on the distribution channel, store-based retailing is a prominent channel
for disinfectant wipes. Supermarkets/hypermarkets sell a wide range of
disinfectant wipe brands and remain the first choice for consumers purchasing
cleaning supplies. However, the online retail segment is growing at a high pace
with rising e-commerce penetration in cleaning products sales.
Global Analysis
The North American region currently dominates the global disinfectant wipes
market owing to the presence of leading manufacturers and high healthcare
expenditures. The Asia Pacific region is expected to grow at the fastest pace
during the forecast period due to improving healthcare infrastructure and
rising awareness about cleaning and hygiene in densely populated countries like
India and China. Europe holds a significant market share led by strict hygiene
regulations in countries like Germany, UK, and France. Regions like Latin
America and Middle East & Africa are expected to provide lucrative
opportunities for disinfectant wipes manufacturers during the forecast period.
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Wipes Market
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About
Author:
Money
Singh is a seasoned
content writer with over four years of experience in the market research sector.
Her expertise spans various industries, including food and beverages,
biotechnology, chemical and materials, defense and aerospace, consumer goods,
etc.
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