Europe Car Rental Service Market Future
Competitive Landscape, Trends, Opportunity 2027

The Europe Car Rental Service Market is expected to grow from US$ 14.17 Bn in 2018 to US$ 24.00 Bn by the year 2027. This represents a CAGR of 6.2% from the year 2019 to 2027.

The European car rental market is expanding, primarily fueled by the proliferation of car rental services offered by established companies. Rising disposable incomes and evolving lifestyles are also significant growth drivers. Furthermore, the increasing volume of tourism and associated budgets strongly support the demand for car rental services across Europe.

Europe Car Rental Service Market – Market Segmentation

Market by Rental Location

• Non-Airport
• Outstation
• Inner City
• Country Side
• Inter City
• On-Airport & Train Station

Europe Car Rental Service Market by Car Category

• Mini & Economy
• Compact & Intermediate
• Standard
• Full size
• Premium
• Luxury
• Special

Europe Car Rental Service Market by Customer Type

• B2B
• Corporate
• SMEs
• Others
• B2C

Market by Countries

• Germany
• France
• Italy
• Spain
• UK
• Russia
• Poland
• Austria
• Switzerland
• Sweden
• Norway
• Belgium
• Netherlands
• Rest of Europe

Key Companies Profiled

• Avis Budget Group, Inc.
• Europcar Mobility Group S.A.
• AB Car Rental Bonaire
• DriveNow GmbH & Co. KG
• Green Motion
• Sixt SE
• The Hertz Corporation
• National Car Rental (Enterprise Holdings)
• ALD Automotive
• Arval BNP Paribas Group
• Athlon International
• DriiveME
• Elite Rent-a-Car
• Indigo Car Hire

Europe Car Rental Service: Key Insights

Strategic Insights:

• Data-driven analysis reveals the European car rental market's landscape, identifying trends, key players, and regional variations.
• Actionable recommendations enable businesses to differentiate themselves by targeting untapped segments and developing unique value propositions.
• Data analytics facilitate anticipation of market shifts, crucial for investors, manufacturers, and stakeholders.
• A future-oriented approach ensures long-term success in this dynamic market.
• Informed decision-making, driven by strategic insights, maximizes profitability and achieves business objectives.

Regional Insights:

• Understanding local nuances—consumer preferences, economic conditions, and regulations—is vital for successful market penetration.
• Tailoring strategies to specific markets allows businesses to expand their reach by targeting underserved areas and adapting offerings.
• A focused market approach optimizes resource allocation, targeted marketing, and competitive positioning, driving regional growth.

Market Insights:

• Technology-Driven Customer Service:
  • Car rental companies are increasingly integrating technology to enhance customer service and gain a competitive edge.
  • Examples include Enterprise Holdings' Entegral, which simplifies post-accident processes, and Avis's app feature for split billing.
  • These advancements are expected to drive significant growth in the European car rental market from 2019 to 2027.
• Rise of Low-Cost Car Rental Services:
  • The demand for affordable car rentals has led to the growth of low-cost service offerings.
  • These services typically include fewer options and a narrower selection of vehicles.
  • Major players, such as Europcar, have acquired low-cost rental companies (e.g., Goldcar, InterRent, and Fox Rent A Car) to expand their market share.
  • The availability of these low cost options is a large factor in the markets growth.

Other Reports:

Europe Helicopters Market: https://www.globalpostnews.com/news/europe-helicopters-market-competitors-strategy-regional-analysis-and-growth-2028/ 

Europe Dermal Fillers Market: https://www.patreon.com/posts/europe-dermal-to-124622014

North America Autonomous Mobile Robots Market: https://www.blogbursts.in/north-america-autonomous-mobile-robots-market-industry-growth-by-forecast-to-2030/ 

North America Green Hydrogen Market: https://pastelink.net/55kxmk60 

North America Fluoroelastomers Market: https://www.findit.com/bxzmqbokeeacpdc/RightNow/north-america-fluoroelastomers-markets/6bfffb89-50ad-4aca-9489-2a414930bc3a 

Europe Metagenomics Market: https://facezila.com/blogs/2116/Europe-Metagenomics-Market-Competitive-Landscape-Trends-Opportunity-and-Forecast-2027 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights