Europe Hair Color Market Growth, Analysis, Forecast to 2031

The Europe hair color market is anticipated to grow from US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031.

The Europe hair color market stands as a mature yet vibrant sector within the personal care landscape. It thrives on significant consumer awareness, a pulse on evolving fashion trends, and a robust demand that spans both professional salon services and convenient at-home coloring solutions. The market is spearheaded by industry giants such as L'Oréal, Wella, and Henkel, whose extensive product lines cater to a wide spectrum of consumer needs and preferences.

A key segmentation within this Europe hair color market lies between permanent and temporary hair color, with permanent options currently holding the lion's share. This dominance is attributed to their enduring results and effective coverage of gray hair.

While professional salons remain a crucial channel for hair color consumption, experiencing a surge in popularity for specialized techniques like balayage, highlights, and customized color blends, the at-home hair color segment is also experiencing substantial growth. This upswing is fueled by the increasing accessibility of DIY kits and a broader trend towards self-care practices.

Notably, a shift towards sustainability and health-conscious choices is reshaping consumer preferences. This is evident in the rising demand for hair color formulations that are ammonia-free, vegan, and organic.

The inclination towards at-home hair coloring has seen a marked increase across Europe in recent years. This trend is largely driven by the demands of hectic modern lifestyles, which often leave individuals with limited time for salon visits. Furthermore, the perceived cost-effectiveness of DIY options compared to professional salon services encourages consumers to experiment more frequently with different hair colors. The sheer convenience of coloring hair at home, eliminating the need for appointments and time commitments, is a significant draw. Adding to this, the burgeoning DIY culture has empowered individuals to explore and express their personal style through bold color choices.

Social media platforms, particularly Instagram and TikTok, have played a pivotal role in amplifying this trend by showcasing numerous home hair coloring tutorials and inspiring results. The at-home hair coloring market also benefits from the wide array of DIY products readily available in supermarkets, often boasting appealing claims such as complete gray coverage, ammonia-free formulations, non-toxic ingredients, plant-based compositions, and organic certifications. Moreover, the introduction of innovative and user-friendly product formats, including color deposition masks and powders, as well as gel-based and cream-based colors, further fuels this growth. Consequently, the increasing preference for at-home hair coloring is a significant driver of the overall expansion of the Europe hair color market.

The overall market size for Europe hair color market has been determined through a combination of in-depth primary and secondary research methodologies. Comprehensive secondary research involved the utilization of both internal and external resources to gather qualitative and quantitative data pertaining to the Europe hair color market. Furthermore, numerous primary interviews were conducted with key industry stakeholders to validate the collected data and gain deeper analytical insights. These participants included industry experts such as Vice Presidents, business development managers, market intelligence managers, and national sales managers, alongside external consultants specializing in the Europe hair color market, such as valuation experts, research analysts, and key opinion leaders.

The Europe hair color market features a mix of global giants and niche players, including:

• L'Oréal SA
• Henkel AG & Co KGaA
• Coty Inc.
• Revlon Inc.
• Kao Corp.
• Wella Operations US LLC
• Davines S.p.A.
• Keune Haircosmetics
• Beauty & Business S.p.A.
• Other notable players: H.S.A. Hair Styling Applications, Famasar Srl, ColorDesign Hair, Laboratoire Native, Korres, and Sodalis Group.

The Europe hair color market insights have been derived through a combination of primary and secondary research. Extensive secondary research provided both qualitative and quantitative data, while primary interviews with industry stakeholders—including VPs, sales managers, market analysts, and key opinion leaders—validated findings and offered additional insights into market dynamics.

Other Reports:

Europe Cosmeceuticals Market: https://github.com/SuryakantGadekar/Business-Market-Insights/issues/47 

Europe Skin Care Products Market: https://penzu.com/p/06bfc49dd6d59e35 

Europe Graphene Market: https://business-news-insights.blogspot.com/2025/05/europe-graphene-market-industry.html 

Europe Methanol Market: https://sites.google.com/view/methanol-market-e/home    

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Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights