North America Meat Snacks Market Future
Opportunities, Business Development 2028

The Meat Snacks Market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

Surging Popularity of Chicken-Based North America Meat Snacks Market Growth

The North America Meat Snacks Market, traditionally dominated by beef and pork, is experiencing a significant shift towards chicken-based alternatives. This surge in popularity is primarily driven by increasing health and wellness awareness among consumers. Concerns regarding the high saturated fat content in beef, pork, lamb, and other red meats, which can elevate blood cholesterol levels and contribute to heart disease, obesity, and high blood pressure, are prompting individuals to seek leaner protein sources. Chicken has emerged as a preferred choice, allowing consumers to meet their protein requirements while maintaining a lower calorie intake.

Furthermore, environmental consciousness is playing a crucial role in this trend. Beef, lamb, and pork production contribute significantly to carbon footprints compared to other meat sources. With chicken production generating approximately 90% less carbon emissions, environmentally aware consumers are increasingly opting for chicken-based products. This confluence of health and environmental factors has created substantial demand for chicken-based meat snacks across the North American region.

Capitalizing on this rising demand, producers are actively innovating and launching new chicken-based snack products to attract a broader consumer base. Notable examples include Brave Good Kind, a US-based brand that introduced tender chicken bars in Original, Teriyaki, and Hot Honey flavors in May 2021. The use of antibiotic-free chicken has further enhanced the appeal of these products among health-conscious consumers. Similarly, in October 2020, Foster Farms launched a range of high-protein chicken snacks in diverse flavors such as Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. The strong consumer response to these flavorful options underscores the growing traction of chicken-based meat snacks and its positive impact on the overall North America Meat Snacks Market growth.

Here’s a structured breakdown of the North America Meat Snacks Market Segmentation based on the provided data:

1. North America Meat Snacks Market By Type

• Jerky (Largest market share in 2022)
• Meat Sticks
• Sausages
• Others

1. North America Meat Snacks Market By Source

• Beef (Largest market share in 2022)
• Chicken
• Pork
• Others

1. North America Meat Snacks Market By Category

• Flavored (Larger market share in 2022)
• Plain

1. North America Meat Snacks Market By Distribution Channel

• Supermarkets & Hypermarkets (Largest market share in 2022)
• Convenience Stores
• Online Retail
• Others

1. North America Meat Snacks Market By Country

• United States (US) (Dominant market share in 2022)
• Canada
• Mexico

Key Players in the North America Meat Snacks Market

• Bridgford Foods Corporation
• Conagra Brands, Inc.
• Country Archer Provisions
• General Mills Inc.
• Hormel Foods Corporation
• Link Snacks Inc.
• Organic Valley
• Premium Brands
• Tyson Foods Inc.
• Werner Gourmet Meat Snacks

North America Meat Snacks Market Key Takeaways

• Jerky is the most popular meat snack type.
• Beef is the leading source for meat snacks.
• Flavored snacks dominate over plain ones.
• Supermarkets & Hypermarkets are the primary distribution channels.
• The US holds the largest market share in North America.

North America Meat Snacks Market: A Prominent Market for Chicken-Based Meat Snacks

North America stands out as a key region for the meat snacks market, fueled by a growing appetite for healthy and protein-rich foods, including meat-based products. The region's large population of individuals with busy lifestyles seeking convenient, ready-to-eat options like meat snacks further solidifies its attractiveness for producers. The increasing consumer preference for leaner protein sources, particularly poultry, due to evolving dietary habits is a significant driver for the demand for chicken-based North America Meat Snacks Market. Additionally, the United States' position as a major global exporter of poultry meat contributes to the readily available supply of chicken for snack production.

The North America meat snacks market's expansion is propelled by several factors, including a rising demand for high-protein snacks, increased consumer spending on healthy and nutritious food products, and rapid urbanization. Major players such as Tyson Foods, Inc.; Bridgford Foods Corporation; and General Mills Inc. have a strong presence in the region. These key producers are continuously focusing on introducing meat snack products with low-fat and high-protein content to cater to health-conscious consumers. For instance, Werner Gourmet Meat Snacks, a US-based manufacturer, launched a zero-sugar jerky line made with grass-fed beef in September 2019, offering options in original, salt & pepper, and unsweetened teriyaki flavors, each containing zero sugar, zero carbs, and 18 grams of protein per serving. This focus on innovation and nutrition-rich product development by key players is expected to further stimulate the demand for meat snacks among North American consumers, thereby driving significant North America Meat Snacks Market growth.

North America Meat Snacks Market Strategic Insights: Navigating a Dynamic Market

Strategic insights for the North America Meat Snacks market provide a crucial data-driven analysis of the industry's landscape, encompassing current trends, key players, and regional specificities. These insights offer actionable recommendations that empower stakeholders to differentiate themselves from competitors by identifying underserved market segments or developing unique value propositions. By leveraging data analytics, these insights enable industry players, including investors and manufacturers, to anticipate market shifts. Adopting a future-oriented perspective is essential for stakeholders to proactively respond to market changes and position themselves for sustained success in this dynamic region. Ultimately, effective strategic insights facilitate informed decision-making, driving profitability and helping businesses achieve their objectives within the North America Meat Snacks Market.

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Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights