North America Nutraceuticals Market Segmentation
and Forecast to 2027

The North America Nutraceuticals Market is accounted to US$ 93,520.1 Mn in 2018 and is expected to grow at a CAGR of 7.2% during the forecast period 2019 – 2027, to account to US$ 173,709.7 Mn by 2027.

North America Nutraceuticals Market: Fueling Health and Wellness

Nutraceuticals encompass medically or nutritionally active foods, often referred to as functional foods. These products are enriched with beneficial components like probiotics and prebiotics, primarily consumed to support gut health. Beyond this, they play a role in mitigating the risk of diabetes and cardiovascular diseases, offering various physiological advantages. The nutraceutical landscape is diverse, including functional foods, functional beverages, dietary supplements, and even personal care and pharmaceutical applications. Their versatility is evident in their wide-ranging applications, spanning general wellness, beauty and anti-aging, weight management, digestive health, and sports and energy.  

The North America Nutraceuticals Market has experienced rapid growth in recent years, driven by increasing disposable incomes and evolving lifestyles that encourage consumers to incorporate these functional foods into their daily routines. A key driver is the growing awareness among health-conscious individuals regarding the importance of a healthy gut. Consequently, functional foods enriched with probiotics and prebiotics are gaining popularity. Furthermore, the potential of functional foods to reduce the likelihood of diabetes and cardiovascular issues, alongside their broader physiological benefits, contributes to their appeal. The prevailing trend of proactive health management further fuels the demand for nutraceuticals, with consumers increasingly opting for these products over pharmaceutical drugs for disease prevention.  

North America Nutraceuticals Market: Strategic and Regional Insights

Strategic Insights: Data-driven analysis of the North America Nutraceuticals Market provides crucial insights into current trends, key market players, and regional specificities. These insights offer actionable recommendations that empower stakeholders to differentiate themselves by identifying underserved market segments or developing unique value propositions. Leveraging data analytics enables industry participants – including investors, manufacturers, and others – to anticipate market shifts. This future-oriented perspective is vital for long-term success in this dynamic region. Ultimately, effective strategic insights facilitate informed decision-making, driving profitability and achieving business objectives within the North America Nutraceuticals Market.  

Regional Insights: The geographic scope of the North America Nutraceuticals Market highlights the importance of understanding local nuances. Diverse consumer preferences (such as specific product formats or desired health benefits), varying economic conditions, and differing regulatory landscapes necessitate tailored market strategies. By identifying underserved areas or adapting product offerings to local demands, businesses can expand their market reach. A focused market approach allows for more efficient resource allocation, targeted marketing campaigns, and improved competitive positioning, ultimately fostering growth within specific North American regions.  

North America Nutraceuticals Market Insights: The Power of Functional Foods and Beverages

The increasing health consciousness among consumers is a significant driver of growth in the demand for functional foods and beverages. Nutraceutical ingredients, such as vitamins and minerals, are incorporated into these products to enhance their nutritional value and provide health benefits beyond basic nutrition, promoting overall well-being. Functional foods and beverages are fortified with nutrients not naturally present; for instance, calcium is added to fruit juices, and milk is enriched with vitamin D. Nutrient deficiencies pose particular health challenges for children. Many children and teenagers do not meet the daily nutrient requirements essential for a healthy lifestyle. Functional foods serve as important sources of vital nutrients for this age group, particularly iron, zinc, and B vitamins. The growing awareness of nutrient deficiencies, including iodine, vitamin A & D, and myopia, is expected to further propel the growth of the functional food and beverage market in the forecast period.

NORTH AMERICA NUTRACEUTICALS MARKET SEGMENTATION
North America Nutraceuticals Market, by Type

• Functional Food
• Functional Beverages
• Dietary supplements
• Personal care and Pharmaceuticals

North America Nutraceuticals Market, by Application

• General Wellness
• Beauty and Anti-Aging
• Weight Management
• Digestive Health
• Sports and Energy

North America Nutraceuticals Market Company Profiles

• Amway
• The Nature’s Bounty Co.
• Herbalife International of America, Inc.
• General Mills, Inc.
• Kellogg Co.
• Abbott
• Nestle SA
• Danone S.A.
• GlaxoSmithKline plc.
• Helion Nutraceuticals, LLC.

Other Reports:

North America Medical Imaging Equipment Services Market: https://sites.google.com/view/medical-imaging-equipment-n/home 

North America Medical Equipment Maintenance Market: https://penzu.com/p/f7c31c1bb8c4d45b 

North America Oligonucleotide Synthesis Market: https://business-news-insights.blogspot.com/2025/04/north-america-oligonucleotide-synthesis.html 

North America Meat Snacks Market: https://businessnews46.wordpress.com/2025/04/09/north-america-meat-snacks-market-types-applications-status-and-forecast-to-2028/ 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights