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Clive Chajet of Chajet Consultancy to be featured on Close-Up Talk Radio

Legend in Corporate Branding to discuss his career and experiences

New York 10/16/2012 12:32:27 AM

Close-Up Talk Radio

Press Release For:

Clive Chajet of Chajet Consultancy


Show Date:

Thursday October 18th at 12pm EST


 

For Immediate Release

October 15, 2012

Contact: Close-Up Talk Radio

631-421-8500

www.blogtalkradio.com/closeuptalkradio

 Close-Up Talk Radio spotlights Clive Chajet of Chajet Consultancy

New York, NY – What’s in a corporation’s name? What’s in their logo for that matter? Clive Chajet, founder and CEO of Chajet Consultancy will tell you the answer is… everything.

For over 30 years Clive Chajet has been an expert in the field of corporate branding. After receiving his degree from Columbia University, Clive started in the advertising industry at Fuller, Smith, and Ross. Clive eventually moved on to co-found Lois Chajet Design Group with advertising legend George Lois. There, Clive crafted his skill in creating distinctive ideas for the clients’ brands.

Clive’s knowledge in branding led him to become director and eventually chairman at the infamous Lippincott & Margulies. “Lippincott & Margulies is considered to be the company that invented the discipline of corporate identity. My teacher, Walter Margulies invented corporate identity,” exclaims Chajet.  

With Lippincott & Margulies, Chajet helped create corporate names, logos, and branding strategies for enormous companies such as Goldman and Sachs, Coca-Cola, and Xerox to name a few.

“Corporate branding is understanding the corporate objectives of the corporation. We’re not here to make you look pretty or attractive. We here to communicate the benefits of doing business with you to your target audience.”

Clive founded Chajet Consultancy in 1997 with the principles he embedded in his mind through his experiences. His clientele and success stories are evident, His message on corporate branding is loud and clear.

“It’s not for decoration. It’s a communicative tool to deliver the appropriate message to the appropriate audience.“

On Thursday October 18th at 12pm EST, Clive Chajet will be featured on Close-Up Talk Radio in an interview with Doug Llewelyn at www.blogtalkradio.com/closeuptalkradio. To speak live with Clive and Doug, listeners can dial-in at 347-996-3389.


Chajet Consultancy

Contact: Clive Chajet

212-896-1265

email: thechaj@aol.com

 

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