Future Prospects of Protein
Crisps Market
The Protein Crisps
market is estimated to be valued at US$ 2.59 billion in 2023 and is expected to
exhibit a CAGR of 12.5% over the forecast period 2023-2030, as highlighted in a
new report published by Coherent Market Insights.
Market Dynamics:
The Protein Crisps market is primarily driven by the increasing focus on health
and wellness among consumers. Rising awareness about the benefits of
protein-rich diets and the need for convenient and healthy snacking options are
driving the demand for protein crisps. Furthermore, the growing popularity of
fitness trends and the rising number of health-conscious individuals are also
contributing to market growth.
In addition, the market is propelled by the increasing demand for plant-based
protein crisps, fueled by the growing vegan and vegetarian population.
Plant-based protein crisps offer a sustainable and ethical snacking option,
which is driving their adoption among consumers.
Another factor driving market growth is the expansion of distribution channels,
including online platforms and retail stores, making protein crisps easily
accessible to a larger consumer base.
Market Key Trends:
Protein crisps have gained significant popularity in recent years due to their
nutritional benefits and convenience. With the growing health and wellness
trend, consumers are seeking alternatives to traditional snacks that are high
in protein and low in carbohydrates and fats. Protein crisps provide a
satisfying crunch while delivering a substantial amount of protein, making them
an ideal snack for fitness enthusiasts, athletes, and individuals looking to
maintain a healthy diet. The market for protein crisps is expected to witness
high growth in the forecast period, driven by increasing consumer awareness
about health and fitness and the demand for convenient and nutritious snacking
options.
SWOT Analysis:
Strength: Protein crisps offer a healthier alternative to traditional snacks,
with their high protein content and low carbohydrate and fat content. This
appeals to the growing health-conscious consumer base.
Weakness: The protein crisps market faces competition from other alternative
protein snacks such as protein bars and shakes. Additionally, the high
production costs associated with quality ingredients may hinder market growth.
Opportunity: There is a growing demand for plant-based protein crisps, as more
consumers are adopting vegetarian or vegan diets. This provides an opportunity
for manufacturers to cater to this niche market segment.
Threats: The protein crisps market faces competition from other protein-rich
snacks, such as nuts, jerky, and cheese. Additionally, stringent government
regulations regarding health claims and labeling may pose a challenge for
market players.
Key Takeaways:
The global
protein crisps market is expected to witness high growth, exhibiting a
CAGR of 12.5% over the forecast period of 2023-2030. This growth can be
attributed to the increasing consumer focus on health and wellness and the
demand for convenient and nutritious snacking options.
In terms of regional analysis, North America is the fastest-growing and
dominating region in the protein crisps market. This can be attributed to the
increasing health-consciousness among consumers, the presence of major market
players, and the availability of a wide range of protein crisps in the region.
Key players operating in the protein crisps market include Johnson &
Johnson (DePuy Synthes), Medtronic plc, Stryker Corporation, Zimmer Biomet
Holdings, Inc., Smith & Nephew plc, NuVasive, Inc., Globus Medical, Inc.,
Wright Medical Group N.V., Arthrex, Inc., DJO Global, Inc., Össur hf., CONMED
Corporation, Breg, Inc., Orthofix Medical Inc., and Bioventus LLC. These key
players are focusing on product innovation, strategic collaborations, and
expansion to gain a competitive edge in the market.
Read
More:
https://www.feedsfloor.com/other/protein-crisps-market-reach-us-259-billion-2023
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