Innovation & Sustainability in Protein Drinks: The Road Ahead 

Global Protein Drink Market Set to Surge, Projected to Reach USD 53.78 Billion by 2029

The global protein drink market is experiencing significant growth, with its size valued at USD 28.74 billion in 2023. Projections indicate a Compound Annual Growth Rate (CAGR) of 9.36% from 2023 to 2029, aiming to reach nearly USD 53.78 billion by 2029.

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Competitive Landscape and Regional Demand

The protein drink industry is witnessing dynamic shifts, with major players engaging in strategic mergers and acquisitions to strengthen their market positions. The North American region, particularly the United States, exhibits higher demand, driven by evolving consumer preferences and a burgeoning health and wellness culture.

United States: Trends and Consolidation

In the United States, the protein drink sector has observed significant consolidation. Notably, Celsius Holdings announced the acquisition of rival energy-drink maker Alani Nu for $1.8 billion, aiming to expand its footprint in the health-focused beverage market.

This strategic move underscores the industry's shift towards diversification and portfolio optimization.

Asia-Pacific: Growth and Opportunities

The Asia-Pacific region presents substantial growth opportunities for the protein drink market. A notable development is Coca-Cola's strategic shift towards its ultra-filtered milk brand, Fairlife, which is high in protein, lactose-free, and low in sugar. This move aligns with the region's increasing demand for health-centric beverage options.

Europe: Trends and Strategic Developments

Europe's protein drink market is influenced by strategic expansions by major companies. Applied Nutrition, backed by JD Sports, is preparing for a stock market flotation that could value the company at £500 million. This move reflects the industry's adaptation to changing consumer preferences and market dynamics.

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Middle East and Africa: Consolidation and Updation

The Middle East and Africa region is experiencing gradual growth in the protein drink sector, driven by infrastructural developments and a young population. Local manufacturers are modernizing production facilities to meet rising demand and comply with international standards. Collaborations with global players are contributing to technological advancements in the region's beverage industry.

Protein Drink Market segmentation : 

by Product

Protein Powder
Ready to Drink

In 2023, protein powder will be the most popular product on the market. Protein powder is well-liked by athletes, fitness professionals, and fitness gurus since it helps them gain muscle and perform better. Protein powder is commonly used to help people meet their daily protein needs, gain or lose weight, or recover from an accident or surgery, so it's not only for athletes and fitness enthusiasts. These A nutritional supplement called protein powder is created by extracting nutrients from plants and animals. Protein powder comes in a variety of flavors, ranging from fruity to flavorless, which makes it adaptable and simple to incorporate into a wide range of dishes. It works nicely in smoothies, soups, hot cereals, granola bars, biscuits, and beverages. Using protein powder to make shakes or smoothies is the most popular

by Source

Animal Source
Milk
Whey
Plant Source
Soy
Rice

When creating cheese, a liquid called whey separates from the milk. Whey protein is the name given to the protein that is present in whey. All of the essential amino acids are present in this premium, complete protein. In addition, compared to other types of protein, it is easily and swiftly eliminated from the body. Whey is a liquid that separates from the milk during the cheese-making process. The protein component of whey is known as whey protein. It is a high-quality, complete protein that contains every essential amino acid.

by Distribution Channel

Retail
Online
Direct to Customers
Others

In 2023, internet retailers will dominate the market by distribution channel. The growing popularity of online shopping, shorter lead times, greater convenience, and more savings are the primary factors propelling sales of protein supplements through online retailers. The channel for supermarkets and hypermarkets is anticipated to hold the second-highest share during the forecast period. Supermarkets and hypermarkets offer a wide range of products at reduced prices. Product sales are anticipated to increase as a result of the growth of supermarkets and hypermarkets in both developed and emerging countries due to increased consumer demand.

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 Learn about the top players driving innovation in the Protein Drink Market :

1. Abbott
2. AMCO Proteins
3. Amway
4. Arla Foods Amba
5. Carbery
6. CytoSport, Inc.
7. Dymatize Enterprises LLC
8. GELITA AG
9. Glanbia PLC
10. GNC Holdings Inc.
11. Hoogwegt
12. International Dehydrated Foods, Inc.
13. Iovate Health Sciences International Inc.
14. FitLife Brands, Inc.
15. Nestlé
16. NOW Foods
17. Quest Nutrition
18. Rousselot
19. RSP Nutrition
20. Vega

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