On last night’s Celebrity Apprentice finale, Donald Trump announced the results of the season’s final challenge. For their last task, finalists John Rich and Marlee Matlin had to design a commercial and event to promote 7-Up. The winner of the challenge would be crowned the new Apprentice and would win $250,000 for their charity. Rich’s charity was St. Jude Children's Research Hospital while Matlin’s charity was the Starkey Hearing Foundation, which helps provide hearing aids for children in need.
Rich ended up earning the $250,000 prize. Speaking Monday on the Today Show, the country singer opened up about his winning strategy.
“My goal was try to win and never have anybody say a bad word about me. I wanted to go into it like that, and I succeeded. It was great. I made friends with everybody on the cast,” he said. “I’m better when I’m playing on behalf of something bigger than myself, without a doubt,” the country superstar said. “Because there were a lot of times I wanted to engage the craziness or become part of the drama. I went, ‘I’d really like to go say that to him or her.’ And then I went, ‘You know what? I’m not going to do it.’ Cause you’re there for your charity. You’re not there for yourself.”
In all, Rich earned $1.3 million for St. Jude Children’s Hospital.
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