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Location Based Entertainment Market Upcoming Trends And Opportunities In Report
And Forecast
The Location-based Entertainment
Market is estimated at USD 5.47 billion in 2024
to USD 15.33 billion by 2029 at a compound annual growth rate (CAGR) of 22.9%, according to new research report by
MarketsandMarkets™
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in-depth TOC on “Location-based Entertainment Market"
321 - Tables
59 - Figures
278 – Pages
Download PDF Sample: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=9392821
The LBE market refers to immersive technology-based
experiences that operate from physical locations including theme parks and
family entertainment centers along with arcades and museums. It integrates
systems (AR/VR, projection mapping, interactive gaming) with software (content
management, experience design, analytics and monitoring) and services
(professional and managed) to improve real-world entertainment. These solutions
enable applications in gaming along with simulation and virtual tourism and education
which result in more engaging interactive experiences. Through the combination
of AI and motion tracking and haptic feedback LBE creates interactive
experiences that personalize entertainment beyond what traditional
entertainment provides.
Based on Application Type, gaming will hold the largest
market size during the forecast period.
The Gaming segment will remain the largest market segment
within LBE due to escalating requirements for immersive interactive gameplay.
The gaming industry transforms into a realistic world experience through
advancements that include AR/VR systems and motion tracking alongside
projection mapping and AI-driven content personalization. The popularity of VR
gaming arenas, interactive simulators, and esports venues continues rising
because they deliver social gaming experiences with high-quality features that cannot
be replicated at home.
A free-roam VR system combined with haptic feedback enables
players to move freely while experiencing real-time physical touch, which
deepens their gaming immersion. Through projection mapping the gaming industry
expands its applications by generating interactive large-scale environments
that work without headsets. Cloud gaming and AI-powered customization allow
games to adjust their content according to how users interact with them.
For instance, the virtual reality systems from Sandbox VR let
users experience multiplayer games through full-body motion tracking and Zero
Latency operates free-roam VR gaming facilities with instant physical
interaction possibilities. The Japanese arcade Mazaria combines projection
mapping with mixed reality features to offer customers interactive gaming
between real-world and virtual environments. The technological innovations fuel
expansion, which has made gaming the primary use case in LBE.
By offering, software segment is expected to hold highest
growth rate during the forecast period
Software solutions within the LBE market will experience
maximum growth because businesses need enhanced solutions for managing content,
designing experiences, and analyzing visitor data to optimize immersive
experiences. Advanced software solutions become necessary for LBE venues when
they implement AR/VR with projection mapping and AI-powered interactions to
handle real-time rendering, motion tracking, and dynamic content adaptation.
The management of high-resolution visuals and interactive
storytelling requires content management software to ensure smooth system
synchronization. Experience design software helps create lifelike virtual
worlds and custom user interactions, and operational analytics tools optimize
visitor satisfaction and operational efficiency. AI-based algorithms now enable
experiences that adjust according to how users interact with the system.
The Genie+ system from Disney implements AI-driven software
to optimize guest experiences in real time. Holovis delivers interactive theme
park attractions through its experience design platform with AI and projection
mapping. Cloud-based solutions, together with real-time data analytics, drive
software adoption at such a fast rate that it has become the fastest-growing
segment within the LBE market.
By venue, amusement parks are expected to hold higher market
share during the forecast period.
The LBE market demonstrates that amusement parks remain
dominant because they offer extensive facilities and advanced technological
innovations. These entertainment locations utilize AR/VR, projection mapping,
AI, and interactive displays to develop unique immersive experiences that draw
large visitor numbers.
Projection mapping allows operators to convert static roller
coasters and dark rides into dynamic visual displays that construct meaningful
stories while generating breathtaking environments. AR applications deliver
interactive scavenger hunts combined with augmented storytelling features to
guests while visitors can experience virtual reality attractions that provide
simulated rides and immersive worlds. The ability of AI to deliver personalized
guest experiences according to visitor preferences leads to enhanced
satisfaction, which results in increased guest retention.
Real-time analytics and IoT systems help amusement parks
control crowd movement, shortening waiting times and enhancing ride quality to
improve visitor satisfaction. Universal Studios applies projection mapping in
its Harry Potter rides and Disney uses AR and AI to provide customized
experiences at its Star Wars: Galaxy’s Edge attractions. The evolving nature of
amusement parks keeps them at the forefront of the LBE market through
continuous innovation that fulfills customer expectations.
Market Players
The major vendors covered in the Location-Based
entertainment market are Microsoft (US), Google (US), Meta (US), NVIDIA
(US), Unity Technologies (US), Sony Interactive Experiences (US), Samsung
(South Korea), Barco Electronic System (Belgium), Panasonic (Japan), Huawei
Technologies (China), HQ Software (Estonia), HTC Vive (Taiwan), Niantic (US),
Vicon Motion Systems (UK), Optitrack (US), Springboard VR (US), 4Experience
(Poland), Hologate (Germany), Ultraleap (UK), Magic Leap (US), Shape Immersive
(Canada), Camon (Argentina), Kat VR (China), Virtuix (US), Pico (US), Illumix
(US), Sandbox VR (US). These players have adopted various growth strategies,
such as partnerships, agreements and collaborations, new product launches,
enhancements, and acquisitions to expand their footprint in the Location-Based
entertainment market.
About MarketsandMarkets™
MarketsandMarkets™
has been recognized as one of America's Best Management Consulting Firms by
Forbes, as per their recent report.
MarketsandMarkets™
is a blue ocean alternative in growth consulting and program management,
leveraging a man-machine offering to drive supernormal growth for progressive
organizations in the B2B space. With the widest lens on emerging technologies,
we are proficient in co-creating supernormal growth for clients across the
globe.
Today,
80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of
the top 100 companies in each sector trust us to accelerate their revenue
growth. With a global clientele of over 13,000 organizations, we
help businesses thrive in a disruptive ecosystem.
The
B2B economy is witnessing the emergence of $25 trillion in new revenue streams
that are replacing existing ones within this decade. We work with clients on
growth programs, helping them monetize this $25 trillion opportunity through
our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution,
Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built
on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000
B2B companies to keep them future-ready. Our insights and strategies are
powered by industry experts, cutting-edge AI, and our Market Intelligence
Cloud, KnowledgeStore™, which integrates research and provides
ecosystem-wide visibility into revenue shifts.
In
addition, MarketsandMarkets SalesIQ enables sales teams to identify high-priority accounts and
uncover hidden opportunities, helping them build more pipeline and win more
deals with precision.
To
find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook
Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615
South Congress Ave.
Suite
103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email:
sales@marketsandmarkets.com
Visit
Our Website: https://www.marketsandmarkets.com/
Market is estimated at USD 5.47 billion in 2024
to USD 15.33 billion by 2029 at a compound annual growth rate (CAGR) of 22.9%, according to new research report by
MarketsandMarkets™
in-depth TOC on “Location-based Entertainment Market"
59 - Figures
278 – Pages
experiences that operate from physical locations including theme parks and
family entertainment centers along with arcades and museums. It integrates
systems (AR/VR, projection mapping, interactive gaming) with software (content
management, experience design, analytics and monitoring) and services
(professional and managed) to improve real-world entertainment. These solutions
enable applications in gaming along with simulation and virtual tourism and education
which result in more engaging interactive experiences. Through the combination
of AI and motion tracking and haptic feedback LBE creates interactive
experiences that personalize entertainment beyond what traditional
entertainment provides.
market size during the forecast period.
within LBE due to escalating requirements for immersive interactive gameplay.
The gaming industry transforms into a realistic world experience through
advancements that include AR/VR systems and motion tracking alongside
projection mapping and AI-driven content personalization. The popularity of VR
gaming arenas, interactive simulators, and esports venues continues rising
because they deliver social gaming experiences with high-quality features that cannot
be replicated at home.
players to move freely while experiencing real-time physical touch, which
deepens their gaming immersion. Through projection mapping the gaming industry
expands its applications by generating interactive large-scale environments
that work without headsets. Cloud gaming and AI-powered customization allow
games to adjust their content according to how users interact with them.
users experience multiplayer games through full-body motion tracking and Zero
Latency operates free-roam VR gaming facilities with instant physical
interaction possibilities. The Japanese arcade Mazaria combines projection
mapping with mixed reality features to offer customers interactive gaming
between real-world and virtual environments. The technological innovations fuel
expansion, which has made gaming the primary use case in LBE.
growth rate during the forecast period
maximum growth because businesses need enhanced solutions for managing content,
designing experiences, and analyzing visitor data to optimize immersive
experiences. Advanced software solutions become necessary for LBE venues when
they implement AR/VR with projection mapping and AI-powered interactions to
handle real-time rendering, motion tracking, and dynamic content adaptation.
storytelling requires content management software to ensure smooth system
synchronization. Experience design software helps create lifelike virtual
worlds and custom user interactions, and operational analytics tools optimize
visitor satisfaction and operational efficiency. AI-based algorithms now enable
experiences that adjust according to how users interact with the system.
to optimize guest experiences in real time. Holovis delivers interactive theme
park attractions through its experience design platform with AI and projection
mapping. Cloud-based solutions, together with real-time data analytics, drive
software adoption at such a fast rate that it has become the fastest-growing
segment within the LBE market.
share during the forecast period.
dominant because they offer extensive facilities and advanced technological
innovations. These entertainment locations utilize AR/VR, projection mapping,
AI, and interactive displays to develop unique immersive experiences that draw
large visitor numbers.
coasters and dark rides into dynamic visual displays that construct meaningful
stories while generating breathtaking environments. AR applications deliver
interactive scavenger hunts combined with augmented storytelling features to
guests while visitors can experience virtual reality attractions that provide
simulated rides and immersive worlds. The ability of AI to deliver personalized
guest experiences according to visitor preferences leads to enhanced
satisfaction, which results in increased guest retention.
control crowd movement, shortening waiting times and enhancing ride quality to
improve visitor satisfaction. Universal Studios applies projection mapping in
its Harry Potter rides and Disney uses AR and AI to provide customized
experiences at its Star Wars: Galaxy’s Edge attractions. The evolving nature of
amusement parks keeps them at the forefront of the LBE market through
continuous innovation that fulfills customer expectations.
entertainment market are Microsoft (US), Google (US), Meta (US), NVIDIA
(US), Unity Technologies (US), Sony Interactive Experiences (US), Samsung
(South Korea), Barco Electronic System (Belgium), Panasonic (Japan), Huawei
Technologies (China), HQ Software (Estonia), HTC Vive (Taiwan), Niantic (US),
Vicon Motion Systems (UK), Optitrack (US), Springboard VR (US), 4Experience
(Poland), Hologate (Germany), Ultraleap (UK), Magic Leap (US), Shape Immersive
(Canada), Camon (Argentina), Kat VR (China), Virtuix (US), Pico (US), Illumix
(US), Sandbox VR (US). These players have adopted various growth strategies,
such as partnerships, agreements and collaborations, new product launches,
enhancements, and acquisitions to expand their footprint in the Location-Based
entertainment market.
has been recognized as one of America's Best Management Consulting Firms by
Forbes, as per their recent report.
is a blue ocean alternative in growth consulting and program management,
leveraging a man-machine offering to drive supernormal growth for progressive
organizations in the B2B space. With the widest lens on emerging technologies,
we are proficient in co-creating supernormal growth for clients across the
globe.
80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of
the top 100 companies in each sector trust us to accelerate their revenue
growth. With a global clientele of over 13,000 organizations, we
help businesses thrive in a disruptive ecosystem.
B2B economy is witnessing the emergence of $25 trillion in new revenue streams
that are replacing existing ones within this decade. We work with clients on
growth programs, helping them monetize this $25 trillion opportunity through
our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution,
Market Share Gain, Account Enablement, and Thought Leadership Marketing.
on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000
B2B companies to keep them future-ready. Our insights and strategies are
powered by industry experts, cutting-edge AI, and our Market Intelligence
Cloud, KnowledgeStore™, which integrates research and provides
ecosystem-wide visibility into revenue shifts.
addition, MarketsandMarkets SalesIQ enables sales teams to identify high-priority accounts and
uncover hidden opportunities, helping them build more pipeline and win more
deals with precision.
find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
South Congress Ave.
103, Delray Beach, FL 33445
sales@marketsandmarkets.com
Our Website: https://www.marketsandmarkets.com/
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