Everyone, even those in Vietnam, wants to appear beautiful
these days. To improve their appearance, many of them are currently spending
money on cosmetics and other personal care items. The need for the Vietnam
cosmetic market is thus fuelled by this new trend.

What's Causing It to Rise?

The demand for cosmetics may increase as a result of people's increasing
incomes. People can buy tertiary things like cosmetics and personal care items
when their disposable income increases. Since they already have all they need,
they shouldn't have to worry about spending more money on things that aren't
essential.

In addition, people are becoming more aware of the value of attractiveness and
appearance. The growth of the men's section is also part of that. The number of
male grooming products has increased in recent years. Men are becoming more and
more of the focus, rather than just women. In Vietnam, grooming and self-care
are becoming more and more important to many guys. Many of them are copying the
grooming practices and buying self-care products designed especially for guys,
since many celebrities and influencers worldwide advocate the value of
self-care for men.

As per GMI Research, the Vietnam Cosmetics Market size is
estimated to reach USD 2.8 billion in 2032

More people are being influenced by social media influencers about the need to
seem attractive and excellent as internet usage grows in both urban and rural
parts of Vietnam. Western culture might be contributing to this trend as well.

The increasing number of smartphone owners and the increased inclination for
online buying and e-commerce may possibly contribute to this new trend.
Nowadays, the majority of people in Vietnam use smartphones. A changing
consumer preference for online shopping through e-commerce platforms or
websites has been brought on by the pandemic's consequences. This change and
digitisation have had a big effect on the nation's cosmetics industry.

These cosmetic enterprises' customer base is expanding due to their price and
convenience of purchase.

Additionally, as more people become worried about the effects of the things
they buy, the demand for organic products in the nation is rising. The quality
of items is becoming more important to consumers as their income rises, and
they choose products with fewer chemicals that may harm them.

Government restrictions the expansion of the Vietnam cosmetic market can
also be boosted by government laws. All cosmetics, whether imported or
domestically produced, are required by law to undergo testing and get licensing
prior to distribution. Enhancing consumer confidence in cosmetics depends on
maintaining accurate labelling, which calls for production-related adherence to
established labelling guidelines.