Marketing Automation
Market Growing at a Significant CAGR to the Forecast

The Global Marketing Automation Market size is projected to reach a CAGR
of 12.9% from 2023-2030.

Marketing automation is a technology that helps companies in building
better customer engagement campaigns, by eliminating repetitive tasks and
helping the marketing department to focus on other critical aspects. The
technology facilitates lead generation management, customer lifecycle
marketing, and customer retention, among others.

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Growth in the number of marketing
channels indicates an increase in the volume of data and content generated by
users. This increases the possibility of reaching the right customer
successfully by understanding the customer’s brand preference. An increase in
the number of marketing channels through which marketers can communicate with
their customers, easily, has taken the marketing automation market to another
level. 

Recent Developments

In February 2022, Adobe added mobile marketing
personalization capabilities to journey optimizer that enables users to better
engage their customers on smartphones. The seven capabilities include Message
Designer, with which users can design personalized email, push notifications,
and in-app messages from one console for customers on mobile devices;
personalized app experiences, which consider app usage and other factors; and
unified customer profiles, which drive analytics in workflows. 

In December 2021, with the Dynamics 365 Marketing
December 2021 update, the user can create journey branches based on any
attribute, track unsubscribed users in real-time marketing insights, and manage
Microsoft Teams meeting options from the Dynamics 365 Marketing app. The update
also includes general performance upgrades and bug fixes.

Prominent Players

• Microsoft Corporation


• IBM Corporation
  (Silverpop)


• Oracle Corporation


• Salesforce.com Inc.


• Adobe Systems
  Incorporated (Marketo Inc.).


• HubSpot


• Keap


• Thryv


• Sendinblue


• Teradata


• SAS


• ActiveCampaign


• Act-On Software

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Europe to
Dominate the Market

Asia Pacific's marketing automation software market is
expected to grow significantly over the forecast period, due to increased
marketing investment by most regional end-user verticals, coupled with an
ever-growing social media penetration. This makes the region a lucrative hub
for the studied market.

The growing adoption of SaaS cloud services, increasing
demand for data integration services, and expanding 5G network coverage are
some of the significant factors that the market studied is estimated to have a
massive scope in the region.

Marketing Automation Market Segmentation:

On the basis of component

·       
Software

·       
Services

On the basis of the application

·       
Campaign Management

·       
Email Marketing

·       
Lead Nurturing and Lead Scoring

·       
Social Media Marketing

·       
Inbound Marketing

On the basis of the deployment mode

·       
On-premises

·       
Cloud

On the basis of organization size

·       
Small and Medium-Sized Enterprises

·       
Large Enterprises

On the basis of vertical

·       
BFSI

·       
IT and Telecom

·       
Travel and Hospitality

·       
Healthcare and Lifesciences

·       
Retail and Consumer Goods

·       
Education

·       
Media and Entertainment

·       
Manufacturing

Based on region:

·       
Asia Pacific

·       
North America

·       
Europe

·       
South America

·       
Middle East & Africa

The Report helps to identify the opportunities in Global Regions:

·       
North America (the United States, Canada, and
Mexico)

·       
Europe (Germany, UK, France, Italy, Russia,
Turkey, etc.)

·       
Asia-Pacific (China, Japan, Korea, India,
Australia, and Southeast Asia (Indonesia, Thailand, Philippines, Malaysia, and
Vietnam))

·       
South America (Brazil etc.)

·       
The Middle East and Africa (North Africa and GCC
Countries)

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Frequently Asked Questions

·       
What are the years considered to study Marketing
Automation Market?

·       
What is the compound annual growth rate (CAGR)
of the Marketing Automation Market?

·       
Which region holds the largest market share in
Marketing Automation Market?

·       
Which region is the fastest growing region in
Marketing Automation Market?

·       
Who are the major players in Marketing
Automation Market?

In addition to the market data for Marketing Automation Market, Delvens
offers client-centric report and customized according to the company’s specific
demand and requirement.

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