Many website owners have no idea how their website performs, how it ranks, what keywords it ranks for, whether it has any technical issues that prevent it from being crawled and indexed by Google and so on. People should take the time to learn more about their websites and what they can do to improve them. The good news is that  you can rely on SEO agency UK to help them with this. Individuals that are not happy with the current performance of their website should invest in technical SEO audit service so that they know exactly where they stand and what needs to be done. 

Most people are not aware of the fact that technical issues impact the performance of their websites; as a result, they continue to invest in professional SEO services and they do not understand why their website is not ranked better, why it is not found by Google. For this reason, it is recommended to resort to a technical SEO audit service when your website does not perform as expected because chances are there is something wrong with it. When it comes to assessing the technical aspects of a website, specialists focus on crawl errors, indexing, hosting, URLs and so on. 

The whole purpose of technical SEO audit service is to identify the errors that impact your website in a negative manner. Technical optimization is challenging but it is necessary to ensure that your site performs as expected and that it is secure, fast and can be crawled by Google. This is important and it will help your website’s ranking. Technical SEO is quite complex but in order to improve the performance of a website there are some main aspects that specialists focus on:

• Crawlability – search engines should be able to crawl and index your pages; great content is pointless as long as there are errors or warning in your robots.txt.file.

• Indexability- the pages on your website should be indexed; specialists use specific tools such as Screaming Frog to check the indexability of a website. Professionals look for duplicate pages that should be removed and make sure that all the pages on your website can be indexed. 

• Sitemap-the XML sitemap should not be ignored because it has a great importance for it enables crawlers to find and rank your web pages. Therefore, it is important to have a suitable sitemap. 

Have you had your website audited and errors have been found? If this is the case, the next thing you should do is hire specialists to address them so that they no longer impact the performance of your website. There are technical upgrades that can be done to make your site easier to crawl and index. Aspects related to site architecture, URL structure, website coding, sitemap, site errors and others will be deal with by the SEO agency UK you decide to work with. 

Numerous website owners invest in content, in building links but they ignore the technical aspect of their website and this is why they do not obtain the results they desire. A SEO agency UK focuses on the aspects that prevent your website from functioning well. Mobile-friendliness is an essential issue as having a mobile-friendly website is a must. Another important aspect is page speed; the time of Internet users is valuable and they do not like waiting for pages to load. This means that you need a user-friendly website with pages that load fast. 

The good news is that after having performed the necessary auditing, specialists in this field will put at your disposal a report that includes errors that were found, recommend improvements and so on. SEO experts will tell you how to optimize each page, how to remove duplicate content and so on. The fact of the matter is that technical SEO is much more complex than that but it is best to address issues such as crawlability, indexability, sitemap, page speed and afterwards move to other aspects that require improvements. 

If you are determined to work with an SEO agency UK that will help you optimize your website so that it becomes visible to your target audience, there are some aspects you should consider to narrow down your options. Some agencies are better than others and you should pay attention to reputation, professionalism, experience, customer friendliness as well as the range of services it delivers. It is in your best interest to find an agency that is the perfect fit for you regardless of the services that you require. 

Website audits should be done on a regular basis for they help you see what is wrong with your website; after the technical SEO audit service you will have an accurate idea of what needs to be done and where to start. Instead of having your website optimized blindly and hoping for the best, you should rely on accurate information before you decide to make any changes. This is smart and it makes sense to identify website errors and afterwards address them one by one. Fortunately, there are technical experts that can help you with this and that will make sure that there are no more technical issues that prevent your site from ranking.

To summarize, you should invest in technical SEO audit service, especially if you notice that your website no longer brings traffic as it used to or a drop in ranking. These are usually signing that there is something wrong with it and the sooner you discover what the problem is the better. Websites require constant optimization to perform at their best, to be able to compete and to attract relevant audience. Websites require a significant financial investment but they are worth it considering the fact that they are your image in the online environment.