Here Shweiki Media Printing Company teams up with Marcus Sheridan--president ofThe Sales Lion—to present a must-watch webinar on the five essential rules for content marketing that determine the success of a company. According to Sheridan, in order for a company to have tremendous success and obtain great results, they must first understand and do these five things… 1. Embrace The Reality of Zero Moment of Truth The “zero moment of truth” refers to the first time someone contacts a company, and it is the most critical stage of the relationship. Contact can be initiated in many way, such as filling out a form on the company's website, calling the company, walking into one of their stores or offices, etc. It is important to remember that 70% of the buying decision is made before the zero moment of truth. This dramatically impacts the way sales are done, the relationship between sales and marketing, and the way people buy. Today marketing has a greater influence on the actual sales process than the sales department itself does. 2. Consider Management and Employee Buy In In the last few years, marketing departments have become frustrated because they want to embrace the power of content, but every time they bring it up with their team members or management, their ideas get shot down. This is a big problem. In order to be great in content marketing, management must be brought in along with the rest of the team--especially salespeople--so as to have a unified vision. Segue Technologies is one example of a company that embraced a philosophy in which all of their employees contributed content in order for the company to become great at content management as a whole. The VP of Segue did this because he recognized that every department hears questions from prospects, customers and clients that need to be addressed on a company's website, and—by proxy—each has content to share. Once everyone became actively involved in the content marketing process, Segue employees began generating a lot of content, and it made a huge difference in the company's revenue, accounting for at least $4 million in additional revenue. 3. Don't Overthink The Strategy A company has a moral obligation to address any and all questions customers may have on its website, whether it’s good, bad or ugly. If a company does not answer these questions, they are basically conveying that the company does not care about their questions and concerns and inviting the customers to leave. However, by addressing these questions on the company's websit,e it shows customers that their questions are important to the company. That is the essence of "they ask, you answer." If someone is asking a question on a company's website, it is safe to assume that thousands of other people have searched online for the answer to that same question. If a company wants to become a thought leader and a go-to source in their industry, they must address questions they receive every single day through a video, a podcast, or simply something on their website. It sounds very simple in theory, but in practice, companies rarely do this. A company must become the best teacher and the best Wikipedia of their space, and it all begins with "they ask, you answer." 4. Utilize The Power of Insourcing In order to produce a lot of quality content, one must embrace the power of insourcing. Many companies today outsource their content. This means that they hire people outside of the company to come in and produce content about the company and brand for the company. However, it is important to remember that no one can tell your story better than you can. This is why it is better for companies to insource their content by leveraging the existing talent on staff. Employees hear the questions every day and are used to answering them. These employees represent the digital soul of one's business. When producing content, a business should not have a random person or company representing them, but should instead have the business represent itself. That is the essence of insourcing. For example, Block Imaging International—which sells refurbished medical equipment all over the world—wanted to become a thought leader, so they held a workshop in August 2011 that focused on incorporating all employees into the content management process. And after August, there was a considerable increase in web traffic for the company. 5. Have a Dedicated Content Manager There needs to be one and only one content manager. Yes, it is important to have every employee produce content, but it is even more important to have just one person in charge of organizing it. Health Catalyst, a B2B company responsible for data warehousing for hospitals, embraced these five principles in order to get ahead of their competitors, Oracle and IBM. They created a knowledge center on their website that allowed people to consume their content easier. Since starting the knowledge center, they increased the number of visitors to their website from 3,000 to 26,000 in one year. They also signed two big companies, Kaiser Permanente and Partners HealthCare, as clients last year, which was a particularly big deal because they were a virtual David to Oracle's and IBM's Goliath. Click here to watch the webinar now! Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else. As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia
One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...
Released On: 5/6/2015
Views: 12164
Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...
Released On: 5/4/2015
Views: 12181
When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...
Released On: 5/4/2015
Views: 11802
One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...
Released On: 4/23/2015
Views: 9592
Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...
Released On: 4/20/2015
Views: 11609
When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...
Released On: 4/10/2015
Views: 11404
Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...
Released On: 4/1/2015
Views: 10252
Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...
Released On: 3/31/2015
Views: 10573
LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...
Released On: 3/26/2015
Views: 9930
Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...
Released On: 3/13/2015
Views: 12685
Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...
Released On: 3/12/2015
Views: 11848
While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...
Released On: 3/11/2015
Views: 10639
Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...
Released On: 2/27/2015
Views: 10022
Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...
Released On: 2/19/2015
Views: 9595
Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...
Released On: 2/13/2015
Views: 11114
Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...
Released On: 2/13/2015
Views: 11414
Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...
Released On: 2/6/2015
Views: 9773
Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...
Released On: 1/30/2015
Views: 10725