The Influence of California Lifestyle on Luxury T-Shirt Brands Sustainability is no longer a niche

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The Influence of California Lifestyle on Luxury T-Shirt Brands

Sustainability is no longer a niche concept, it is a central focus for many fashion brands. California consumers value eco-friendly products, which has pushed luxury t-shirt brands to adopt sustainable practices. Many brands now use GOTS-certified organic cotton, ensuring that their fabrics are environmentally friendly and free from harmful chemicals.

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