Automation is no longer a luxury; it’s a necessity, given the current time’s escalating demands. For technical sales teams, leveraging automation can streamline processes, improve efficiency, and ultimately drive revenue. As a matter of fact, automation in sales involves using technology to perform tasks with minimal human intervention. This includes automating lead generation, customer relationship management (CRM), and sales reporting. According to a report from Salesforce, companies that use automation in their sales processes see a 30% increase in sales productivity.
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