What are Guest Post Services, and how Do You Write Them?

Guest Post services, as the name implies, are articles published on another site as "guests." Guest blogging is part of off-site SEO strategies and, more precisely, link building.

Guest Posts: What They Are and When They Are Used

As anticipated, a guest post (also known by the abbreviation GP) is an article written to be published on a site that is not yours. Usually, these articles are used in the Link building business to get backlinks. But let's go in order. Guest posts are quality articles that are used when deciding to increase the positioning of a site through link-building strategies.

Link building is used in a broader SEO strategy to increase a site's authority through the strength of backlinks. This activity has a significant impact because Google analyzes the contents of a page and the incoming links. Therefore, the search engine uses backlinks as a ranking signal, and it believes that the content is noteworthy if a site is linked to a more authoritative one. High-quality backlinks help increase a site's ranking and visibility in search engine results.

Have you ever heard of PageRank? PageRank is an algorithm used by Google to rank web pages in search engine results, and it is a way to measure the relevance of web pages. Now, the question that arises is the following: how do you manage to insert a link to your site from a more authoritative one? The answer is in the guest posts: asking an external site to publish an article containing a link pointing to yours. In this way, that article becomes a "container" to insert a link to your site.

What is an SEO Guest Post For

1.     Brand

First, you work on the brand, making your name known to other people who don't know you, which should be the first reason to start using these services.

2.     SEO

Then you have the option to increase traffic to the blog or website, as people will click on the link you used in your signature.

Other ways to use guest posting services:

·        Social

Publish with links to your social networks, perhaps with author boxes and icons connected to Twitter, Facebook, and LinkedIn. It can be an excellent way to increase followers.

·        Embedded

Do you want to push a particular social network? Create a post with an update embedded. This way, you draw attention to your account and use the embedded buttons to find new followers.

·        Document

Is there a PDF, perhaps research or a report, that you want to push? Upload it to Scribd, Slideshare, or Issuu and propose guest post services with the embedded document.

·        Hashtag

How many times have you been promoting a hashtag? Starting from tomorrow, do it also with a guest post: you can enter the link to the hashtag search or an official button.

How to employ guest posting services? It would be best to evaluate your strategy and the objectives of your campaign before settling for this technique. It would help if you had some guidelines, and you will find these in the following paragraphs.

The Value of Guest Blogging in a Link-Building Strategy

Publishing guest posts on a site is not just a method of building backlinks but also part of a network strategy. Finding and nurturing contacts with publishers, who can publish other people's articles, is a valuable job that can bring mutual benefits. Moreover, if, on the one hand, an authoritative site that links to yours gives it more relevance, on the other, the guest posts allow you to enrich the host sites with new content.

Precisely for this reason, using quality guest posting services from link-building-strategies.com is essential. However, let's make it clear right away that the guest blogging activity does not end with the simple sending of guest posts to other sites, but it is necessary to create your backlink strategy. So let's see in detail how to best plan a backlink strategy.

Search for Quality Sites

Finding a site to publish your article is complex, and many metrics and values need to be evaluated. First, the most important thing is to find a portal that is relevant to what you want to write or to the page of the site you want to link. If you sell cosmetics, it is not a good strategy to publish on a travel site!

Once you have found the site, it is good to analyze it by observing some metrics: Moz Domain Authority and Page Authority, Trust Flow and Citation Flow by Majestic, Zoom Authority of SEOZoom, and DR of Ahrefs, to name a few.

But metrics aren't the only values ​​to keep in mind. Remember that it is necessary to analyze the site, for example, the keywords for which it is positioned, the growth trend over time, any penalties, etc. Another element to evaluate and monitor are the backlinks that, in turn, the selected site receives: you must make sure that authoritative domains link it and that it is not full of spam!

Publishing Strategy

Getting and keeping in touch with publishers is not quick or easy. When you find a blog on Google that you would like to ask to publish your own guest post, and you send an email to get information, the response rate is shallow! Those who have been working on link-building and Digital PR for some time know that finding and consolidating contacts and synergies with blogs/magazines/newspapers can take years!

Therefore, after finding the different sites on which to publish guest posts, it is good to start a publication strategy, studying the keywords to use in the article, choosing which pages to link to, and defining the publication times.

Guest Post Services Planning

At this point, it is good to plan the guest post services by looking at the links. There is no precise rule in link building, but it is good to vary the backlink profile, trying to make it and keep it natural. Subsequently, you will need to plan the chosen anchors and the related landing link.

Also, in this case, it is essential to alternate the different types of anchor and the landing URLs. Once the strategic part of guest blogging has been completed, you can take care of drafting your guest post.

How to Offer SEO Guest Posting Services: The Rules for Writing it Effectively

The first rule, perhaps the most important, for those who want to adopt a guest posting services strategy linked to link building, is undoubted: write quality articles! Today Google pays particular attention to content: GPs are articles in all respects, and consequently, it is a good idea to write them well. What does it mean to write quality content?

Content is quality when written as in the following seven rules:

• write in the correct English
• use grammar well
• pay attention to typos
• make sense of the article
• do not go off-topic
• involve the user in reading
• use fonts that help read the article

They seem simple and trivial points, but trust me, they are not! Relying on an expert copywriter is the best strategy for publishing a quality guest post. Another important rule is to write content relating to the chosen anchor text and the landing link. Even though this point may seem obvious, it is not. It often happens to read articles on a topic and then find a link to a product that has no bearing on the article's focus.

Another critical aspect is at which point the GP inserts the anchor text. Although many suggest inserting it at the beginning of the guest post, especially in the first paragraph, recent analyses have shown that inserting it in the last section of the article also offers a similar response rate. For better results, it matters if the anchor is inserted within a sentence consistent with the keyword.

The Last Aspect to Consider is the Length of the Guest Post

Many sites indicate a minimum number of words for the article's length to be hosted. That is an excellent rule, in my opinion. Until recently, guest posts were written at 300 or 400 words, but is it possible to argue content in so few words? Most importantly, why should authoritative sites publish a short, sparse article? Be wary of those who ask you for such short articles!

Is a link forever? In theory, the answer can be yes, but this depends significantly on the agreements established with the site where you want to publish the guest post.

Conclusion

Guest posting is not easy, and it is not enough to be a copywriter to publish guest posting services and get results on your site. The skills of an excellent copywriter allow you to write quality content, which can help publish guest post services on an authoritative site and improve your positioning.

Therefore, those who deal with link building must have a valid SEO copywriter as their right arm to be successful!