Automotive Over-The-Air Update Market is
Predicted to Grow At More Than 17% CAGR till 2032
Automotive
Over-The-Air Update Market is projected to grow at a CAGR of over 17% up to
2032. The surge in demand and production of connected vehicles is a primary
driver, facilitating seamless remote software and firmware updates. With the
rise of advanced connectivity features in vehicles, automakers can now boost
performance, security, and functionality without resorting to physical recalls.
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Based on components, the market is segmented
into software and services. In 2023, software held a dominant market share of
approximately 69%. The software component's rising prominence in the OTA market
can be attributed to its direct impact on vehicle performance and user
experience. As vehicles become more software-centric, the demand for timely and
efficient updates has surged. These updates not only introduce new features but
also play a crucial role in ensuring safety and security. Moreover, as manufacturers
strive to differentiate their offerings in a competitive market, the ability to
provide regular software enhancements becomes a significant selling point,
further driving the demand for the software segment in the OTA landscape.
Based on connectivity, the market is divided
into cellular (4G/5G), Wi-Fi, Bluetooth, and satellite. In 2023, Bluetooth
captured a market share of about 49%, attributed to its prevalent integration
in contemporary vehicles. Its inherent advantages, such as low power
consumption and ease of device pairing, make it an attractive choice for
manufacturers. As vehicles increasingly rely on software updates for enhanced
functionality and security, Bluetooth's ability to facilitate these updates
efficiently positions it as a key player in the OTA ecosystem. Furthermore, as
the automotive industry continues to innovate, the integration of Bluetooth
technology in future vehicle models is likely to expand, further solidifying
its influence in the OTA market.
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Asia Pacific led the global automotive OTA
update market with a significant share of around 30% in 2023, fueled by its
burgeoning automotive sector and swift adoption of cutting-edge technologies.
Countries like China and Japan, with their advanced manufacturing capabilities
and significant investments in automotive technology, are leading the charge.
The region's focus on electric vehicles and smart cars, combined with a growing
demand for connected features, has accelerated the adoption of OTA updates. As
these nations continue to leverage their technological expertise and vast
consumer base, the growth trajectory for the OTA market in Asia Pacific looks
promising.
Partial chapters of report table of contents
(TOC):
Chapter 1 Methodology
& Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection
methods
1.2 Base estimates &
calculations
1.2.1 Base year
calculation
1.2.2 Key trends for
market estimation
1.3 Forecast model
1.4 Primary research and
validation
1.4.1 Primary sources
1.4.2 Data mining
sources
1.5 Market definitions
Chapter 2 Executive
Summary
2.1 Industry 3600 synopsis,
2021 - 2032
Chapter 3 Industry
Insights
3.1 Industry ecosystem
analysis
3.2 Supplier landscape
3.2.1 Platform providers
3.2.2 Suppliers
3.2.3 Distributors/
Logistics
3.2.4 End user
3.3 Profit margin
analysis
3.4 Technology &
innovation landscape
3.5 Patent analysis
3.6 Key news &
initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Increasing
demand and production of connected vehicles
3.8.1.2 Rising emphasis
on advanced car infotainment systems
3.8.1.3 Growing
advancements in the connectivity technology
3.8.1.4 Rising demand
for autonomous vehicles
3.8.2 Industry pitfalls
& challenges
3.8.2.1 Issues related
to data security and privacy
3.8.2.2 High cost
involved in automotive OTA updates
3.9 Growth potential
analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
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