Mortgage CRM is available in many shapes and sizes, with various features to allow businesses in the field to maximize productivity and follow leads. Technology has to be implemented in all companies, and it is essential to find the right tools, based on specific needs. CRM is known to be a complex tool, offering valuable settings to help mortgage brokers in their daily activity. Besides this tool, there are others worth mentioning, such as Hubspot, and Hubspot alternative. Since every business is different and has specific needs, it is essential to find the right solution and implement it.

Why Use Mortgage CRM

Running a successful mortgage business relies on managing relationships with clients. This is not always easy to do, especially if rudimentary tools are used, such as notebooks, spreadsheets, old software solutions, and such. The good news is that mortgage CRM simplifies the process and offers additional features. CRM is basically used to store and manage customer interactions. It is a powerful tool to record and keep track of customer activity, while in the same time plan and focus on future leads. Moving to a digital platform is highly recommended, because businesses can access information at all times and brokers can use data on the go, from their mobile devices.

Leads are the main source of activity for mortgage brokers. They rely on potential customers and have to always find new ones in order to keep the business going. Leads become potential customers and eventually actual clients. How is it possible to keep track of data and manage the sales funnel efficiently? Taking notes in a notebook or putting everything down in the calendar, on the laptop or phone is not always efficient. Data gets lost, confusions come up, and brokers can eventually miss the opportunity to convert leads. Luckily, there are software tools that help with such key tasks.

What Is the Hubspot Alternative

Aside from making phone calls, companies need to develop marketing strategies, to send emails, get in touch with prospects, respond to requests, and more. The good news is that there is a marketing tool available for such tasks as well. Hubspot is a good example and it helps bring new clients through inbound marketing. However, some companies do not want to invest so much in it and prefer a more reasonable  Hubspot alternative , but with similar features. The market is very generous, and many providers come up with great solutions, so that every business finds what it needs.

There are indeed free resources available and Hubspot’s free plan is generous, but many companies decided to give up the idea of upgrading to a paid plan. The costs are too high, and the investment is not always justified. Not to mention that perhaps there are some features that companies do not need, and they do not want to pay for them. It is not enough to have the tool, having the necessary employees to use all features is also a key aspect. CRM features exist as well, which makes it easier to view leads’ activity and establish some strategies from their behavior. However, quality competitors integrate CRM as well and have some amazing solutions, highly functional and easy to use.

Providers activating in the field offer multiple solutions and they are optimized for every industry field, so that companies manage their activity in the best way possible. What  mortgage CRM  stands out for is proper contact management. Brokers and those using the platform need to keep track of contacts, know where they stand, if they should be contacted, what means of communication they prefer, what they are looking for, and such. In addition, brokers should see the history with contacts, so they know where communication ended and what actions should follow. These are some basic functionalities and there are more.

Mortgage CRM is designed specifically for this field, which means that besides the basic applications, brokers can upload and share documentation, verify loan approval, and it is possible for customers to apply for loans through a web-based portal and upload documentation, monitor status, and more. Communication is improved thanks to the platform, through emails, because there are templates that brokers can use at all times and get in touch with clients fast. Brokers on the field can easily access data from their mobile phones, so they are always in touch with what has to be done.

It is always a plus when tasks are automated through software tools and this is the case for mortgage CRM. For example, email-marketing campaigns can be managed faster and more efficiently. It is easy to send messages to customers and keep them informed at all times. Brokers do not have to spend so much time writing emails from scratch, thanks to pre-existing templates. Every business is different, but there are some functions that most tools have, such as:
• Client database
• Pipeline management
• Credit reporting
• Calendar and scheduling
• Mortgage calculator

Where to Find a Marketing Automation Tool

Finding a Hubspot alternative is no longer an issue, because many providers have developed their versions and advertise them online. They come with various features, are priced reasonably, and support is offered throughout the process. It is essential to verify if the provider offers updates and easy integration, so the process goes smoothly all the way.

Hubspot might be well known and highly popular, but it has some drawbacks as well. Aside from the high rates for monthly plans, CRM features are missing and as for reporting, the free plan does not provide enough features. To obtain custom reports and dashboards it is necessary to purchase an add-on, which adds even more on the total cost. A quality Hubspot alternative is able to provide better characteristics.

In case you need to send emails regularly, Hubspot has a selection of landing pages and templates, but they are not very diverse. Considering the monthly costs, you might expect to access more, but this feature is not cheap, and costs seem to add up. The good news is that you can easily find a Hubspot alternative that meets your needs and even exceeds expectations.