Digital Transformation Market Size worth $1.86 trillion by 2031

According to
a research report "Digital
Transformation Market by Solution (Customer Experience, Process
Automation Platform), Services (Application and Infrastructure Modernization),
Transformation Focus Area (Financial, Operational, Workforce Transformation) -
Global Forecast to 2031" published by MarketsandMarkets, the
global digital transformation market size is expected to reach USD 1.86
trillion by 2031, up from USD 1.11 trillion in 2025, with a CAGR of 9.1% during
the forecast period.

Browse
585 market data Tables and 67 Figures spread through 491 Pages and in-depth TOC
on "Digital
Transformation Market”

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PDF Brochure @  https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=43010479

The digital
transformation market is growing rapidly, driven by generative AI, unified
commerce, and advanced technologies that meet increasing customer expectations.
The rise of digital public infrastructure (DPI) supports scalable digital
services, while organizations focus on improving operational efficiency and
lowering costs. By connecting digital and physical touchpoints, businesses
create more personalized experiences, streamline processes, and offer seamless
services, which increases customer engagement, loyalty, and conversions, making
digital transformation a vital driver of modern, experience-driven commerce.

By
technology, the AI & analytics segment will register the largest market
share during the forecast period

AI &
analytics technologies hold the largest share in the digital transformation
market due to their vital role in supporting data-driven decision-making,
process automation, and predictive insights. Organizations increasingly use AI
and advanced analytics to improve operational efficiency, enhance customer
experiences, and foster strategic innovation. As a result, these technologies
become key drivers of enterprise-wide digital transformation efforts.

The
customer-centric transformation focus area is poised for the fastest growth
during the forecast period

Customer-centric
transformation is growing the fastest in the digital transformation market,
driven by organizations’ focus on improving customer experiences and
personalization. Businesses are adopting technologies like AI, analytics, and
omnichannel platforms to better understand customer behavior, predict needs,
and provide seamless interactions. This strategic focus on customer-first
initiatives speeds up digital adoption, boosts brand loyalty, and delivers
measurable business value across industries.

North
America will account for the largest market during the forecast period

North America
holds the largest share in the digital transformation market, driven by early
adoption of advanced technologies, a strong IT infrastructure, and significant
investments in cloud computing, AI, and analytics. The region’s prominent
presence of technology vendors, innovative companies, and supportive regulatory
frameworks speeds up digital initiatives across industries, leading to better
operational efficiency, customer engagement, and competitive advantage.

The leading
companies in the digital transformation market include Microsoft (US), IBM
(US), SAP (Germany), Oracle (US), Google (US), Salesforce (US), HPE (US), Adobe
(US), AWS (US), HCLTech (India), EY (UK), Cognizant (US), Accenture (Ireland),
and Broadcom (US).

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