Market Dynamics and Recent Developments in the Indian Mouth Freshener Market
Indian mouth freshener market is anticipated to grow at a CAGR of 8.9% during the forecast period (2024-2031). The market growth is driven by the expanding product offerings by the global market players. In addition, the rising local players such as the DC group in the mouth freshener segment across the country are significantly contributing to the regional market growth. Furthermore, the increasing consumption of alcohol and tobacco by the young and adult population is driving the adoption of mouth fresheners. However, the high penetration of unpackaged mouth fresheners in the country is considerably challenging the market growth. Indian mouth freshener market is segmented by product form (spray, candies & gum, and liquid), by category (sugar-free and conventional), and by distribution channel (online and offline).
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The major players in the Indian mouth freshener market include Mondelez International Inc., DS Group, Mars, Inc., Colgate-Palmolive Co., and others. The market players are contributing significantly to the market growth, by the adoption of various business strategies, such as collaborations, mergers and acquisitions, product portfolio diversification, and more.
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