Europe Wet Pet Food Market
Trends, Size, Segment and Growth by Forecast to 2030

The Europe
wet pet food market was valued at US$ 5,789.9 million in 2018 and is
projected to grow at a CAGR of 5.9% during 2019–2027, reaching US$ 9,684.1
million by 2027.

Wet pet food, characterized by its high moisture content of
75% to 85% combined with dry ingredients, is gaining popularity among pet
owners. This type of food supports energy levels, promotes muscle and lean mass
development, and aids overall growth in pets. It provides essential nutrients,
including proteins, vitamins, and minerals, helping to keep pets healthy and
well-hydrated. Wet pet food is especially beneficial for animals with dental
issues, such as missing teeth or jaw misalignment, making it an ideal feeding
option in such cases. Its multiple health benefits and superior hydration
qualities have made wet pet food a preferred choice. The growing trend toward
premiumization in pet food and rising consumer attention to pet health are
further driving demand. However, the consumption of wet pet food still depends
on individual pet health conditions and the preferences of pet owners.



📚Download Full PDF Sample Copy of Market
Report @

https://www.businessmarketinsights.com/sample/TIPRE00009735

The Europe wet pet food market, valued at US$ 5,789.9
million in 2018, is expected to reach US$ 9,684.1 million by 2027, growing at a
CAGR of 5.9% from 2019 to 2027.

Wet pet food, known for its high moisture content ranging
from 75% to 85%, combined with dry ingredients, is becoming increasingly
popular among pet owners. This type of food helps maintain energy levels,
supports muscle development and lean body mass, and promotes overall growth in
pets. Rich in essential nutrients like proteins, vitamins, and minerals, wet
pet food contributes to better hydration and overall pet health. It is
particularly beneficial for pets with dental issues, such as missing teeth or
jaw misalignment, offering an easier feeding solution. The product’s health
benefits and superior hydration qualities have positioned it as a preferred
option in the market. Additionally, the growing trend toward premiumization in
pet food and rising consumer focus on pet wellness are fueling demand.
Nonetheless, wet pet food consumption still varies based on individual pet
health needs and owner preferences.

Market leaders and key company profiles

  De Haan Petfood

  FirstMate Pet Foods

  Little BigPaw

  Mars, Incorporated

  Monge SPA

  Petguard Holdings,
Llc

  Hill's Pet
Nutrition, Inc.

  Nestlé Purina
Petcare

  Butcher's Pet Care



Europe Wet Pet Food Regional Insights

The geographic scope of the Europe Wet Pet Food refers to
the specific areas in which a business operates and competes. Understanding
local distinctions, such as diverse consumer preferences (e.g., demand for
specific plug types or battery backup durations), varying economic conditions,
and regulatory environments, is crucial for tailoring strategies to specific
markets. Businesses can expand their reach by identifying underserved areas or
adapting their offerings to meet local demands. A clear market focus allows for
more effective resource allocation, targeted marketing campaigns, and better
positioning against local competitors, ultimately driving growth in those
targeted areas

Growing preference of pet owners toward buying superior
pet food products to favor the Europe wet pet food market

Growing concerns among pet owners about pet nutrition and
health are primarily driving the growth of the wet pet food market. Wet pet
food contains animal and plant derivatives such as chicken, beef, lamb, meat
broth, vegetable broth, and eggs. Also, the percentage of water ranges from 75%
to 85%. Wet pet food is the best source of hydration. It also contains higher
amounts of proteins and fats, minerals with added flavours and preservatives,
making it more nutritional and tasty for pets. These nutrients offer various
health benefits such as boosts energy, builds and tones muscles, and builds
lean mass. It also helps fight infection, perform daily activities, repair
teeth and bones, and improve stamina for better metabolism. All these
advantages have raised the demand for wet pet food among pet owners. Nowadays,
pet owners are more concern about their pet's nutrition. The shift in pet
“ownership” to “parenting” has been identified as the major reason driving the
growth of the market. Moreover, growing awareness about adequate diet for pet's
overall health has forced buyers to opt for superior food products, which is
likely to drive the growth of the wet pet food market.

Product Insights

The Europe wet pet food market is segmented on the
basis of product is segmented into dog food, cat food, and others. The dog food
segment in the Europe wet pet food market is estimated to hold a leading share
in the market, whereas the cat food segment is estimated to grow at the fastest
rate. Dogs are among the most preferred pets food across Europe. They are
omnivore and thus adopt traditional eating habits, such as meat and non-meat
scraps. They require proper nutrition at every stage of their life. Therefore a
complete diet program with an adequate combination of carbohydrates, minerals,
proteins, fats, vitamins, and water is crucial to maintain healthy body weight.
Wet pet food contains a higher amount of aforementioned nutrients, and thus,
dog owners prefer buying wet pet food. Wet food helps dogs fight infection,
perform daily activities, repair teeth and bones, and maintain their build and
muscle tone.

Packaging Type Insights

The Europe wet pet food market is segmented on the basis of
packaging type as canned, pouches, and others. The canned segment accounts for
the largest share in the Europe wet pet food market, while the pouches segment
also contributes a significant share in the market. Cans are ideal for pet food
packaging. They preserve food for a long time and keep it fresh, clean, and
free from contamination due to airtight packaging. Wet food is generally made
from fresh meat products, and it contains 70–80% moisture. Thus, pet food
manufacturers prefer cans for packaging as these are easy to transport over
long distances. Materials such as plastic in the form of PVC, HDPE, PET, and
metals such as steel and aluminium are used for canned pet food packaging.
Growing concerns related to pet health among pet owners have raised the demand
for products that are attractive, informative, and protective.

Distribution Channel Insights

The Europe wet pet food market is segmented on the basis of
distribution channel is segmented into supermarkets & hypermarkets,
specialized pet shops, online, and others. The supermarkets & hypermarkets
segment in the Europe wet pet food market is estimated to hold a leading share
in the market, whereas the online segment is estimated to grow at the fastest
rate. Supermarkets and Hypermarkets are self-service shops offering a wide
variety of pet products such as pet food, pet toys, pet homes, and other pet healthcare
products. These also includes mass merchandisers, discounters, or
mass/dollar/clubs. Wide array of these products are placed in eye-catching
assortments into organized sections and shelves to attract customers.
Supermarkets and hypermarkets offer an extensive choice of pet products of
different bands to buyers at one place with affordable prices compared to other
distribution channels.

Can you see this our reports









North America 5G Chipset Market – https://postyourarticle.com/north-america-5g-chipset-market-trends-size-segment-and-growth-by-forecast-to-2030-4/











North America Frozen Food Market – https://sites.google.com/view/businessmarketinsights187/home











North America Animal Feed Additives Market – https://businessmarketins02.blogspot.com/2025/05/north-america-animal-feed-additives_6.html









North America Logistics Robots Market – https://www.linkedin.com/feed/update/urn:li:groupPost:1821058-7325495919225823236/













North America Ice Cream Market – https://www.openpr.com/news/3958617/north-america-ice-cream-market-trends-size-segment-and-growth











About Us:

Business Market Insights is a market research platform that provides
subscription service for industry and company reports. Our research team has
extensive professional expertise in domains such as Electronics &
Semiconductor; Aerospace & Défense; Automotive & Transportation; Energy
& Power; Healthcare; Manufacturing & Construction; Food &
Beverages; Chemicals & Materials; and Technology, Media, &
Telecommunications



Author’s Bio

Akshay

Senior Market Research Expert at Business Market Insights