North America Nutritional Bars Market Trends, Size, Segment and Growth by
Forecast to 2030

The North America nutritional bars market is expected to grow from US$ 2,200.46
million in 2022 to US$ 2,881.06 million by 2028. It is estimated to grow at a
CAGR of 4.6% from 2022 to 2028.

Product Developments and Launches by Nutritional Bars
Manufacturers Drive North America Nutritional Bars Market

Over the past few years, people have become more concerned
about what they eat and the nutritional profile of the products they eat.
Nutritional bars manufacturers are engaging in various strategic development
initiatives to sustain in the market by offering innovative products to
customers. For example, in 2022, LUNA, the women-centric brand by Clif Bar
& Company, launched a new line of bars containing 2.5 grams of prebiotics.
These are the first bars with prebiotics. Studies show that 5 grams or more of
fiber-containing prebiotics can propel the development of beneficial bacteria
in the gut, supporting digestive health.

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In 2017, Kellogg Company acquired RXBar, a company producing
clean-label protein bars made with whole food ingredients. Adding a pioneering,
clean-label, high-protein snacking product to Kellogg's portfolio bolstered the
company's already strong wholesome snacks offering. With a base of egg whites,
fruit and nuts, each RXBar provides 12 grams of protein. They are available in
11 different flavors, with additional seasonal and limited-time varieties,
which are distributed in the US. The company also recently launched RXBar Kids
in kid-friendly flavors and portions, which contain the same core ingredients
as RXBars. In 2020, Atkins Nutritionals, Inc. introduced Atkins Endulge Dessert
Bars. These bars offer a unique texture, with a rich, creamy burst of flavors
on the outside and a subtle crispiness on the inside. These keto-friendly,
high-fiber treats contain 130 calories, 3 grams of carbohydrates, and 1 gram of
sugar per serving. In 2022, Simply Good Foods Co., a company developing and
marketing nutritional foods and snacks, expanded its Atkins and Quest brands
with several new product launches. Under the Atkins brand, Simply Good Foods
has introduced new Keto Peanut Butter Cups, Caramel Almond Clusters, Chocolate
Crème Wafer Crisps, and Vanilla Caramel Pretzel Bar. Under the Quest brand, the
company has introduced Quest Dipped Chocolate Chip Cookie Dough Protein Bars.
The bars are coated with chocolate and drizzled with white chocolate. They are
free of gluten and contain 3 grams of net carbohydrates, 17 grams of protein,
and 1 gram of sugar per serving. They are available in three sizes: 4-count
multi-packs, 1-count bars, and 12-count cartons. In 2022, Nature Valley
launched Protein Crunch bars with a creamy and crunchy texture. The product
contains 10 grams of protein with ingredients such as creamy peanut butter and
crunchy nuts in a whole-grain oat bar. This new addition to the Nature Valley
Protein lineup is ideal for between-meal cravings. In 2022, Kellogg's Special K
introduced new Protein Snack Bars, with 6 grams of protein and 90 calories per
bar. These are available in two flavors: sweet berry vanilla and rich
chocolatey brownie sundae. These new Special K Protein Snack Bars can be
carried as an easy, on-the-go protein snack. Such product launches attract
consumers to choose from a wide range of nutritional bars, which is eventually
bolstering the growth of the North America nutritional bars market.

North America Nutritional Bars Market Overview

The North America nutritional bars market growth is
attributed to the rising preference for on-the-go snacking, meal replacement,
functional food, and indulgence. Consumers looked for healthier alternatives
with high nutritional value in food and beverages to boost immunity during the
COVID-19 pandemic. The rising demand for nutritional bars, including protein
bars, high-fiber bars, and meal replacement bars, from young adults and
athletes, is also driving the market growth in this region. These nutritional
bars enhance the performance and stamina of athletes and fitness lifestyle
users. Further, the growing number of health and fitness-conscious individuals
has increased the demand for functional products such as nutritional bars.
According to the US Bureau of Labor Statistics, average daily participation
rates in sports and exercise grew by 3.6% between 2003 and 2015. An increasing
number of sports participants in the US is likely to boost the demand for
energy bars in North America during the forecast period. Also, the popularity
of sugar-free, gluten-free, and low-carb nutritional bars is growing across the
region.

Moreover, the rising vegan population and veganism are
boosting the demand for plant-based nutritional bars. Thus, leading
manufacturers are launching plant-based nutritional bars to cater to consumers’
demands. For instance, in June 2020, RXBAR, a Kellogg subsidiary, launched its
first plant-based nutritional bar. This bar contains 10g of plant protein
obtained from peas and almonds. Such product innovations by manufacturers are
expected to boost the North America nutritional bars market growth during the forecast
period.

North America Nutritional Bars Strategic Insights

Strategic insights for the North America Nutritional Bars
provides data-driven analysis of the industry landscape, including current
trends, key players, and regional nuances. These insights offer actionable
recommendations, enabling readers to differentiate themselves from competitors
by identifying untapped segments or developing unique value propositions.
Leveraging data analytics, these insights help industry players anticipate the
market shifts, whether investors, manufacturers, or other stakeholders. A
future-oriented perspective is essential, helping stakeholders anticipate
market shifts and position themselves for long-term success in this dynamic
region. Ultimately, effective strategic insights empower readers to make
informed decisions that drive profitability and achieve their business
objectives within the market.

Market leaders and key company profiles



  Clif Bar & Co

  General Mills Inc

  Kind LLC

  Mars Inc

  Perfect Bar LLC

  Premier Nutrition
Co LLC

  Rise Bar Inc

  The Kellogg Co

  The Quaker Oats Co

  The Simply Good
Foods Co



North America Nutritional Bars Regional Insights

The geographic scope of the North America Nutritional Bars
refers to the specific areas in which a business operates and competes.
Understanding local distinctions, such as diverse consumer preferences (e.g.,
demand for specific plug types or battery backup durations), varying economic
conditions, and regulatory environments, is crucial for tailoring strategies to
specific markets. Businesses can expand their reach by identifying underserved
areas or adapting their offerings to meet local demands. A clear market focus
allows for more effective resource allocation, targeted marketing campaigns,
and better positioning against local competitors, ultimately driving growth in
those targeted areas.

North America Nutritional Bars Market Segmentation

The North America nutritional bars market is segmented
into type, category, distribution channel, and country.

Based on type, the North America nutritional bars market is
segmented into protein bars, high-fiber bars, and others. In 2022, the protein
bars segment registered a largest share in the North America nutritional bars
market.

Based on category, the North America nutritional bars market
is bifurcated into conventional and  gluten-free. In 2022, the
conventional segment registered a larger share in the North America nutritional
bars market.

Based on distribution channel, the North America nutritional
bars market is segmented into supermarkets & hypermarkets, convenience
stores, online retail, and others. In 2022, the supermarkets & hypermarkets
segment registered a largest share in the North America nutritional bars
market.

Based on country, the North America nutritional bars market
is segmented into the US, Canada, and Mexico. In 2022, the US segment
registered a largest share in the North America nutritional bars market.

 Clif Bar & Co; General Mills Inc; Kind LLC; Mars
Inc; Perfect Bar LLC; Premier Nutrition Co LLC; Rise Bar Inc; The Kellogg Co;
The Quaker Oats Co; and The Simply Good Foods Co are the leading companies
operating in the North America nutritional bars market. 

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights