North America Pet Oral Care Products Market Trends, Size, Segment and Growth
by Forecast to 2030

Market Overview and Dynamics

The pet oral care products market in North America is poised for steady growth,
projected to rise from US$ 564.12 million in 2021 to US$ 862.93 million by
2028, reflecting a compound annual growth rate (CAGR) of 6.3% during the
forecast period. This expansion is underpinned by improvements in veterinary
healthcare, driven by proactive initiatives from animal welfare organizations
and government bodies across the region.

Efforts to raise awareness about animal diseases and the
privatization of veterinary services are contributing to market momentum. For
instance, the World Organization for Animal Health (OIE) continues its global
mission to enhance animal health standards. Regionally, programs like the 2020 Healthy
Pets Healthy Families Initiative (HPHF), launched by the Veterinary Public
Health Program at the Los Angeles County Department of Public Health, are
promoting integrated approaches to improve both animal and human health
outcomes.

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Product innovation and regulatory support are also
bolstering market dynamics. In June 2018, Kane Biotech launched its StrixNB and
Bluestem brands in Canada, receiving official recognition under Health Canada’s
Low-Risk Veterinary Health Products (LRVHP) program. Additionally,
infrastructure development, such as Tata Trusts’ 2017 collaboration with People
for Animals to establish multi-specialty veterinary hospitals and emergency
clinics, is expanding access to quality veterinary care for domestic and farm animals
alike.

Collectively, these awareness campaigns, organizational
support, and infrastructure advancements are fueling demand for pet oral care
products, positioning the market for continued growth through 2028.

Market Introduction

The North America pet oral care products market is segmented into the US,
Canada, and Mexico, with the US accounting for the largest share in 2020. The
growth of this market is fueled by the rising number of pet owners and their
increasing commitment to pet health and wellness. According to the Animal
Health Institute (AHI), over 67% of American households own pets—totaling
nearly 400 million animals, including dogs, cats, birds, fish, and horses.
Further, data from the American Pet Products Association (APPA) shows that US
pet industry spending rose from US$90.5 billion in 2018 to US$99 billion in
2020, reflecting growing consumer focus on comprehensive pet care.

A key driver of the pet oral care segment is the high
prevalence of dental diseases among pets. Reports from veterinary dental
societies in Australia and the US indicate that more than 80% of dogs and over
70% of cats show signs of gum disease by age three. This has elevated awareness
around pet oral health, leading to a rise in dental procedures and veterinary
care spending—factors that are expected to sustain market growth in the coming
years.

Moreover, the US market benefits from the presence of
leading industry players continually expanding their reach. For instance, in
2019, Greenies Dental Treats, a Mars Inc. subsidiary, widened its distribution
to grocery, drugstores, and mass retail outlets. Similarly, campaigns like
Virbac’s 2018 North American initiative, which urged pet owners to consult
veterinarians about canine dental care, have further reinforced the importance
of oral hygiene in pets. The combined effect of rising companion animal adoption
and increasing per capita healthcare expenditure on animals is projected to
accelerate the market’s upward trajectory.

The COVID-19 pandemic introduced both challenges and
opportunities. Supply chain disruptions and restricted trade policies
temporarily strained the pet care sector. However, e-commerce platforms,
particularly Chewy.com—where subscription customers account for ~70% of
sales—witnessed a surge as brick-and-mortar stores faced lockdowns. At-home pet
oral care and DIY products saw booming demand due to temporary closures of
veterinary clinics and salons.

The pandemic also led to shifts in pet ownership dynamics.
Lockdowns spurred a rise in pet adoptions and fostering programs, as people
sought companionship during isolation—an increase that may translate into
long-term pet population growth. While initial misinformation about pets and
COVID-19 caused some abandonments, the broader trend points to a resilient and
expanding market. Despite short-term disruptions, the long-term growth outlook
for North America’s pet oral care products industry remains robust, driven by
sustained consumer demand, rising pet ownership, and ongoing innovation from
market leaders.

North America Pet Oral Care Products Strategic Insights

Strategic insights for the North America Pet Oral Care
Products provides data-driven analysis of the industry landscape, including
current trends, key players, and regional nuances. These insights offer
actionable recommendations, enabling readers to differentiate themselves from
competitors by identifying untapped segments or developing unique value
propositions. Leveraging data analytics, these insights help industry players
anticipate the market shifts, whether investors, manufacturers, or other stakeholders.
A future-oriented perspective is essential, helping stakeholders anticipate
market shifts and position themselves for long-term success in this dynamic
region. Ultimately, effective strategic insights empower readers to make
informed decisions that drive profitability and achieve their business
objectives within the market.

North America Pet Oral Care Products Report Scope

North America Pet Oral Care Products Regional Insights

The geographic scope of the North America Pet Oral Care
Products refers to the specific areas in which a business operates and
competes. Understanding local distinctions, such as diverse consumer
preferences (e.g., demand for specific plug types or battery backup durations),
varying economic conditions, and regulatory environments, is crucial for
tailoring strategies to specific markets. Businesses can expand their reach by
identifying underserved areas or adapting their offerings to meet local
demands. A clear market focus allows for more effective resource allocation,
targeted marketing campaigns, and better positioning against local competitors,
ultimately driving growth in those targeted areas.

Key Market Segments

The market for North America pet oral care products market
is segmented into Animal, product, end user, distribution channel and country.
Based on Animal, the market is segmented into cats and dogs. In 2020, the dogs
segment held the largest share. Based on product the Pet oral care products
market is divided into mouthwash/rinse, tooth brush and paste, dental cleansing
sprays, anti-plaque pens, and other product types. In 2020, the tooth brush and
paste segment held the largest share. Based on the end user the market is
segmented into veterinary hospitals, private clinics, and home care. The home
care segment accounts for largest market share. Similarly, based on
distribution channel, the market is bifurcated into supermarkets/hypermarkets,
online channels, specialized pet shops, and other distribution channels. The
specialized pet shops segment contributed a substantial share in 2020 in the
pet oral care products market.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for
preparing this report on the pet oral care products market in North America are
company websites, annual reports, financial reports, national government
documents, and statistical database, among others. Major companies listed in
the report are Vetoquinol SA; Dechra Pharmaceuticals Products, PLC; AllAccem,
Inc.; Imrex, Inc.; Virbac; CEVA; Hills Pet Nutrition, Inc.; Nestle; Mars,
Incorporated; and TropiClean Pet Products among others.

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Akshay
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