Jeff Kagan

Who is in number three position, Sprint or T-Mobile? The real question is does it matter and who cares?

Industry analyst Jeff Kagan offers comment.

“Let Sprint and T-Mobile both continue to grow and improve, quarter after quarter and keep the customer happy, and the investor will be happy as well.” Says Analyst Jeff Kagan.

Both AT&T Mobility and Verizon Wireless have been winning for so many years the user loses count. These two companies battle it out for number one and number two.
“However the truth is customers and prospective customers don’t really care. They see both as great competitors. They don’t buy because one is number one or two. They buy for other reasons like network coverage, quality and price.” Says Kagan.

Now T-Mobile and Sprint are battling it out for number three and number four. The traditional list has been AT&T and Verizon in number one and two depending on the year. Sprint was always number three and T-Mobile number four.

T-Mobile lost their way several years ago and fell way back. Recently T-Mobile has gotten their winning momentum back and they have been growing.

Sprint has been struggling over recent years as well, but now under new CEO and VP of marketing, the company seems to be in the early stages of building a growth wave themselves.

“Going forward I see both Sprint and T-Mobile continuing to grow, but I really don’t see any value in whether either is number three or four.” Says Kagan.

Bottom line, things have not changed. Things are still the same as they always have been. AT&T Mobility and Verizon Wireless are number one and two. Sprint and T-Mobile are number three and four.

“Today I would say AT&T and Verizon are tied for the number one position and Sprint and T-Mobile are tied for the number three position.” Says Kagan.

"So what does that mean exactly to the customer? Not much. I think it makes the executives feel better, but the customers don’t really care about these details.” Says Kagan.

Let Sprint and T-Mobile both continue to grow and improve, quarter after quarter and keep the customer happy, and the investor will be happy as well.

About Jeff Kagan

To schedule a paid briefing of your company, products and services with Jeff Kagan, please contact him by email or phone to discuss.

Over 25 years Jeff Kagan shares his opinion and views on companies, technologies and competition.

- He offers comment to reporters as they contact him on the stories they are working on.

- He writes weekly columns.

- He writes daily press releases.

- He give speeches at industry meetings and conferences.

Kagan discusses the changing industry. To see where we have come from, where we are today, where we are going tomorrow and why.

As a consultant he shares his opinions with clients and listens to their briefings and announcements.

He follows wireless, telecom, Internet, cable television, IPTV, Communications
Technology, Mobile Pay, Cloud, Internet of Things or IoT, M2M and more.
Kagan is known as a key influencer in influence marketing.

He has been called Wireless Analyst, Telecom Analyst, Telecom Industry Analyst, Technology Analyst, Tech Analyst, Cloud Analyst, Smartphone Analyst, Health Tech Analyst, Communications Technology Analyst and Principal Analyst.Speeches: Topics including The Future of Wireless and Telecom, State of the Industry, challenges and opportunities, changing technology, competition, services, winners and losers, why and what we can expect going forward.

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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at jeffKAGAN.com to learn more.

Twitter: Follow him at @jeffkagan