John Madden, Face and Voice of the N.F.L. on the Field and in the Broadcast Booth, Dies at 85. John Madden, one of the NFL's most iconic figures – as a Super Bowl-winning coach and as a longtime TV analyst who translated the intricacies of football in a colorful way that even casual fans could understand died Tuesday at age 85, the league announced. Madden gained fame in a decade-long stint as the coach of the renegade Oakland Raiders, making it to seven AFC title games and winning the Super Bowl following the 1976 season. He compiled a 103-32-7 regular-season record, and his .759 winning percentage is the best among NFL coaches with more than 100 games. But it was his work after prematurely retiring as coach at age 42 that made Madden truly a household name. He educated a football nation with his use of the telestrator on broadcasts; entertained millions with his interjections of "Boom!" and "Doink!" throughout games; was an omnipresent pitchman selling restaurants, hardware stores and beer; became the face of "Madden NFL Football," one of the most successful sports video games of all-time; and was a best-selling author. he was the preeminent television sports analyst for most of his three decades calling games, winning an unprecedented 16 Emmy Awards for outstanding sports analyst/personality, and covering 11 Super Bowls for four networks from 1979-2009. This is such a sad and tragic passing our thoughts and prayers go out to his family,