Immersive Attraction Equipment Market Trends： the market size is projected to grow from USD 767 million in 2025 to USD 1253 million by 2031

Immersive attraction equipment refers to entertainment devices that use high-tech means (such as virtual reality (VR), augmented reality (AR), holographic projection, surround sound, dynamic platforms, etc.) combined with creative design to create highly interactive, realistic and multi-sensory experiences for tourists. These devices create immersive scenes and stories, allowing tourists to fully immerse themselves in virtual or enhanced environments and experience visual, auditory, tactile and even olfactory experiences beyond reality. They are widely used in theme parks, museums, exhibition halls and other places to provide unique and unforgettable entertainment and educational experiences.

According to the new market research report "Immersive Attraction Equipment - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031", published by QYResearch, the global Immersive Attraction Equipment market size is projected to grow from USD 767 million in 2025 to USD 1253 million by 2031, at a CAGR of 8.5% during the forecast period.

• Global Immersive Attraction Equipment MarketSize(US$ Million), 2020-2031

Source: QYResearch, "Immersive Attraction Equipment - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

• Global Immersive Attraction Equipment Top20Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)

Source: QYResearch, "Immersive Attraction Equipment - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

This report profiles key players of Immersive Attraction Equipment such as Fantawild, Brogent Technologies, Intamin, Jinma Rides, Triotech.

In 2024, the global top five Immersive Attraction Equipment players account for 24% of market share in terms of revenue. Above figure shows the key players ranked by revenue in Immersive Attraction Equipment.

Market Drivers:

VR/AR/MR technology is accelerating: Advances in virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies have significantly improved the interactivity and realism of immersive entertainment equipment. For example, flying theaters combine 360° ball screen projection with dynamic seats to bring a highly immersive flight or space exploration experience.

Increased demand for immersive experience: Visitors are less interested in traditional amusement facilities and are more inclined to choose immersive experiences with storytelling and emotional resonance, such as the "Avatar" theme park, to enhance the uniqueness and memory of the play experience.

Rapid expansion of regional markets: Emerging markets such as Asia and the Middle East (such as China and Saudi Arabia) are accelerating the construction of theme parks and introducing high-end immersive entertainment equipment, such as Chimelong and Huaqiang Fantawild's flying theaters, to meet visitors' demand for high-quality amusement experiences.

Restraint:

High investment and maintenance costs: The initial investment in immersive scenic spot equipment is huge, including hardware procurement, technology development and scene construction, and the subsequent maintenance and upgrades are also expensive. For small and medium-sized scenic spots or operators, this is undoubtedly a heavy burden. In addition, the equipment failure rate is high, and frequent maintenance further increases operating costs.

Limited content creativity and copyright constraints: Currently, immersive experiences mostly rely on fixed scripts or IP adaptations, with less original content, resulting in high repetitiveness of experience, making it difficult to stimulate tourists' secondary consumption, and affecting long-term market appeal.

Uneven regional market development: First-tier cities in Europe, America, the Middle East and Asia have strong demand for immersive entertainment, but second- and third-tier cities are limited by consumption capacity and infrastructure, making promotion difficult, and there is still a gap in market penetration.

Opportunity:

Lightweight and modular upgrade of equipment: Immersive equipment is developing towards miniaturization, such as micro-flying theaters suitable for shopping malls and museums, reducing venue restrictions. Modular design supports rapid replacement of scenes (such as screens, track components, etc.), shortening the update cycle to 1-2 months, and improving operational flexibility and content freshness.

Intelligent and personalized experience: With the help of big data and AI technology, immersive equipment can be personalized according to tourists' interests, emotions and historical records. For example, through real-time adjustment of interactive content and scene stimulation intensity through facial expression recognition, heartbeat detection, etc., a more immersive personalized experience is created.

Environmental protection and sustainable development: Green environmental protection concepts are being integrated into the design and operation of immersive scenic spot equipment, such as the use of environmentally friendly materials, energy-saving technologies, and maintainability optimization, to reduce energy consumption and waste emissions, achieve sustainable development, and promote the industry to upgrade to a low-carbon and environmentally friendly direction.

About The Authors

Liu Zhaorui - Main Analyst of this Article

Email: liuzhaorui@qyresearch.com

Focus on research in areas related to the automotive industry chain, including automotive parts, vehicle-mounted equipment, etc., and possess solid professional basic knowledge and market research and communication skills.

About QYResearch

QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting (data is widely cited in prospectuses, annual reports and presentations), industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.

QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.

Contact Us:

If you have any queries regarding this report or if you would like further information, please contact us:

QY Research Inc.

Add: 17890 Castleton Street Suite 369 City of Industry CA 91748 United States

E-mail: global@qyresearch.com

Tel: 001-626-842-1666(US)  0086-133 1872 9947(CN)

EN: https://www.qyresearch.com

JP: https://www.qyresearch.co.jp