MOBILE
MARKETING TIPS

Mobile
marketing is a type of marketing your business to appeal to mobile device
users. The benefit of mobile marketing is that they provide customers with
personalized, time to time and location sensitive information so that they can
get whatever they want, at any place they are and at any time. The era of
mobile marketing has arrived and if you are not implementing mobile marketing
strategy in your business, then you are already trailing behind.

According
to some research reports, more than 55% of users’ internet time is spent on
mobile devices which means if you are ignoring mobile marketing strategy then
you will definitely lack behind the competition. There are several types of
mobile marketing strategies and that are App-based marketing, In-game mobile
marketing, QR-Codes, Location based marketing, mobile search ads, mobile image
ads, SMS etc. You can learn more about Mobile marketing at Digital
Marketing Courses in Pune.

Here are some mobile marketing tips to reach
customers effectively across the globe.

1) Leverage short, sharp & catchy
messaging – Short and sharp message is the key to
reach customers effectively because customers don’t spend much time in reading
a long content. To attract customers short and sharp content will be priming
them to learn more about you and which is also more effective than presenting
all the information upfront.

2) Send reminders and notification to
customers – Appointments, reminders or
notifications are great example of effective mobile marketing strategy. If you
missed it, it would be costly for your business because letting customers know
more about you will lead to grab more attention from them. This strategy will
keep your customers happy and improves effective running of business.

3) Build a strong brand presence on social
media platform – Social media platforms are now much
famous and used by people across the globe. Presenting your business well on
social media will attract more customers because more than 3.6 billion people
using some form of social media worldwide. Most people spend majority of time
on phone and on social media so social media is an effective strategy to
increase in sales of business. So it is necessary to build strong social media
presence which includes attractive images, catchy content and so on. And
another benefit of this is in better SEO and higher conversion rates.

4) Utilize push notification – Push notifications has benefit of providing your users timely
information and this is also called as perfect call of action. But the most
important thing here is to make sure your message targets your specific segment
and also at right time. Thus, enroll yourself today in Digital
Marketing Classes in Pimpri Chinchwad to have a safe and successful
business.

5) Mobile friendly website – Creating mobile friendly website is very important these days because
more than 50% of population search for piece of information on their mobile
phones so you need to make sure that all the content, images, videos, display
well for users on their mobile phones. To do this you need to use certain
mobile friendly themes for your website to give your customers a better
experience even on mobile phones.

6) Access to QR codes – Another trend in the world of mobile marketing is of QR code because
QR codes are specifically designed for mobile phones to work with your mobile camera.
QR codes allow you to get instant information that is encrypted and to display
it on your smartphone.

To
conclude, these are some useful tips of mobile marketing and it’s time to
incorporate these tips into your strategy. Join India’s best digital
marketing training in Kothrud to know more about Mobile Marketing.