THE IMPORTANCE OF HAVING A GOOGLE MY
BUSINESS PROFILE IN DIGITAL MARKETING

Every
day from every corner of the world people use google to search for any
information they need from local coffee shop, home repair tips, fashion tips,
celebrity news, any location to search for and much more. Google my business is
a business profile which helps to ensure that people find your business when
looking for certain product or services in their local area or nearby. Google
my business profile show searchers where and how to visit your business or how
to contact with you. Another benefit for google my business profile is it
improves your local SEO.  

People
now a days rely on google my business for everything and this is the reason why
it’s important for businesses to optimize their pages for Google search. Because
of today’s digital technology, it’s now faster and much easier to promote your
business on internet and on various online platforms. According to research
more than 55% of people who use mobile phones for local searches end up
visiting a store or any business. Creating, verifying, and optimizing google my
business will provide you with invaluable opportunity. You can learn more about
GMB at Digital
Marketing Courses in Pune.  

Google my business provides huge benefit for
your business, and here are some of it.  

1) Google my business is free – Google my business is totally free! All you need to do is sign
up, create a business profile and fill up all the information needed about your
business.

2) Google my business makes you more visible – Google is one of the most used and largest search engine in the
world and it receives around 65,000 searches per second. Many people even
haven’t made their mind about a brand before starting their search, so this
means that your business has to be visible on google search list to grab that
customer’s attention or to stand out from your competition. Google my business
listings get priority on the first page of local search, maps queries and this
listing appears before ranked website. So there is a huge chance to be visible
to huge number of audience all over the world. Thus, enroll yourself today in Digital
Marketing Classes in Pimpri Chinchwad to have a safe and successful business
path.

3) Google my business improves SEO – Google my business is known as the most powerful SEO tool. To
look for the best results, you need to optimize google my business profile in
order to work in favor of ranking and SEO right from name, address, phone
number, website link, business categories, operating hours, logo, service area
details, cover photos, other images and so on.

4) Google my business offers an official
website for your business – Google my
business offers website creation feature for businesses. Once you have created
your business profile, the feature offers many customizations right from text,
photos and theme designs.

5) Provide Insights – Google my business not only promotes your product and services
but it also helps you to understand the market, your customers and what they
are actually looking for. The insights will assist you in creating different
strategies for your business and in making decisions. This tool also provides
information of your customers and where your audience is coming from.  

Signing
up, Google my business is the future of online marketing because google is
constantly expanding and growing in data and online features for customers and
also for businesses. Join India’s best digital
marketing training in Kothrud to know more about Google My Business.