Data Marketplace Platform Market Is Projected To Grow Robustly By 2030 Data Marketplace Platform Industry The

Rahul Nikade

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Data Marketplace Platform Market Is Projected To Grow Robustly By 2030

Data Marketplace Platform Industry

The global data marketplace platform market size is projected to attain USD 5.73 billion by the year 2030, registering a compound annual growth rate (CAGR) of 25.2% over the forecast period from 2025 to 2030, as highlighted in a recent report published by Grand View Research, Inc. A data marketplace is essentially a transactional platform that enables the buying and selling of various types of data, offering users a distinctive and seamless experience. These data marketplaces generally consist of cloud-based services where both individuals and businesses can upload their data to the cloud. Within these marketplaces, users can access different types of data, including demographic information, business intelligence data, firmographic data, and personal data.

The data marketplace platform supports self-service access to data while ensuring that high standards of data quality, consistency, and security are upheld for all parties involved. Organizations and businesses are increasingly beginning to enhance their internal data resources by integrating external data, which is playing a crucial role in driving the expansion of the data marketplace platform market. The platform empowers buyers by offering categorized, reliable, and pertinent data, which can be accessed through analytical platforms and tools to fulfill various business requirements.

To illustrate, the Microsoft Azure marketplace delivers data through a consistent interface, allowing developers to work with the data via familiar tools such as Microsoft Excel and PowerPivot. The ongoing transition from traditional business operations to digital platforms has led to the development of efficient data marketplace services and solutions. These platforms help structure the flow of data and enhance the efficiency of data sourcing, thereby offering a data analytics framework designed to fine-tune decision-making models, ultimately improving and optimizing business processes.

A number of companies introduced new platforms during the COVID-19 pandemic period. As an example, in the year 2020, Aiisma, a data marketplace provider, launched the Aiisma App with a feature called Aiihealth, which includes location sharing and health mapping functionalities specific to the marketplace. Through this app, users can voluntarily and anonymously share behavioral data in return for incentives, a capability that proved beneficial in setting up a digital safeguard against the spread of the pandemic.

The market’s growth is largely fueled by the rise of Big Data, the growing use of web scraping, and innovations in blockchain technology, which collectively provide access to vast amounts of data, thereby boosting performance and supporting revenue generation. Web scraping, an automated method of extracting data from online sources, streamlines data collection, taps into web-based data resources, and facilitates insights that contribute to more informed, data-driven decision-making. The increased adoption of artificial intelligence (AI), data mesh, enhanced data management practices, and blockchain within data and analytics environments is encouraging the use of self-service analytics tools and platforms.

The market is anticipated to experience substantial growth, primarily driven by the rising implementation of Internet of Things (IoT) technologies and the integration of advanced solutions including artificial intelligence (AI), augmented and virtual reality (AR/VR) orchestration features, and machine-to-machine (M2M) communication developments within network infrastructure. Furthermore, the expanding reliance on cloud-based services is also expected to play a key role in accelerating the growth of the data marketplace platform market.

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Data Marketplace Platform Market Segments Highlights:

The platform segment dominated the overall market with a revenue share of more than 62% in 2024, and is expected to witness a CAGR of 24.3% during the forecast period.
The B2B data marketplace platforms segment dominated the overall data marketplace platform industry, gaining a revenue share of over 58% in 2024. It is expected to witness a CAGR of 24.6% during the forecast period.
The subscription segment dominated the overall market, gaining a revenue share of over 52% in 2024. It is anticipated to witness a CAGR of 27.2% during the forecast period.
The large enterprises segment dominated the overall market with a revenue share of nearly 57% in 2024 and is expected to grow at a CAGR of 24.7% during the forecast period.
The financial services segment dominated the overall market, gaining a revenue share of 18.5% in 2024. It is witnessing a CAGR of 18.7% during the forecast period.
North America data marketplace platform market led the overall data marketplace platform industry in 2024, with a share of more than 35%.

Data Marketplace Platform Market Report Segmentation

Grand View Research has segmented global data marketplace platform market report based on component, type, revenue model, enterprise size, end-user, and region:

Data Marketplace Platform Component Outlook (Revenue, USD Million, 2017 - 2030)