Direct Selling Market Will Grow Rapidly In Coming Years Direct Selling Industry The global

Rahul Nikade

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Direct Selling Market Will Grow Rapidly In Coming Years

Direct Selling Industry

The global direct selling market size is expected to reach USD 328.26 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. Consumers’ growing desire to inspect and authenticate products before purchase is driving industry growth. The evolving internet ecosystem and shifting customer expectations have led to the emergence of new business models, notably the rise of direct-to-consumer (D2C) distribution channels. Consequently, direct selling has emerged as a dynamic and rapidly expanding method for marketing products and services.

Over the past several years, direct selling organizations have consistently introduced new products to meet evolving consumer demands. By expanding their brand portfolios, these organizations have successfully catered to a diverse range of product preferences, thereby reaching a broader audience. Additionally, direct selling offers an important source of supplementary income for many individuals and fosters micro-entrepreneurship across communities.

The COVID-19 pandemic in 2020 accelerated the adoption of online tools and virtual meetings within the direct selling industry, while also enhancing social interaction among consumers isolated by lockdowns. According to the Direct Selling Association (DSA), the pandemic boosted consumer demand for health and wellness products and provided home-bound entrepreneurs with new avenues to supplement their income.

The health and wellness segment led the global market, driven by the rising prevalence of chronic diseases. Stress, anxiety, diabetes, and other health concerns have surged due to increasingly sedentary and fast-paced lifestyles. Moreover, inadequate diets have resulted in lower intake of essential nutrients and minerals, boosting the demand for health and wellness products such as vitamins, supplements, and nutritional items.

In 2022, Asia Pacific dominated the global market, supported by growing healthcare and cosmetics expenditures. Direct sellers are gaining momentum in emerging economies, particularly in lower-tier cities across China, India, and Indonesia. Meanwhile, North America accounted for a significant share of the market, fueled by the presence of multiple key players and a growing interest in supplemental income opportunities through direct marketing. Rising disposable incomes and supportive government initiatives are also expected to contribute to regional market expansion in the coming years.

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Direct Selling Market Segments Highlights:

The Asia Pacific led the global market, accounting for the majority of total sales. The growth of the regional market is driven by the rising adoption of health & wellness and cosmetics products
The cosmetics and personal care section of the worldwide market is expected to increase at a rapid pace. The category is predicted to grow at a CAGR of 7.4% over the forecast period on account of rising knowledge of skincare regimens, as well as innovative product branding and promotion tactics
In 2022, North America accounted for a notable market share. The existence of multiple players is driving the region's growth, as is an increasing desire for extra money through direct selling. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years

Direct Selling Market Report Segmentation

Grand View Research has segmented the global direct selling market based on product and region:

Direct Selling Product Outlook (Revenue, USD Billion; 2017 - 2030)