North America Event Management Software Market Growth Analysis, and Key Players 2027

The North America event management market is accounted to US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% during the forecast period 2019 – 2027, to account to US$ 5.12 Bn by 2027.

North America Event Management Software Market - Insights

Integrating Artificial Intelligence with Event Management Software are having a Significant Impact on the North America Event Management Software Market Growth

The North American event management market is experiencing robust growth, primarily fueled by the increasing integration of artificial intelligence (AI) within event management software platforms. Industries
spanning media and entertainment, governmental agencies, and educational institutions across the globe are actively embracing and investing in transformative technologies such as AI, the Internet of Things (IoT), big data analytics, and predictive analytics. This widespread adoption is motivated by the demonstrable successes of AI applications, which have resulted in tangible improvements in operational efficiency, enhanced sales revenue streams, and superior customer experiences across various sectors.

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Adoption by Small and Medium-sized Enterprises (SMEs) will offer future growth opportunity for the North America Event Management Software Market

Currently, the primary clientele for event management software predominantly consists of large-scale enterprises. This is largely attributable to the intricate and extensive nature of their operational requirements and their proactive embrace of sophisticated technological solutions. Large corporations are at the forefront of digital transformation initiatives, seeking to streamline and enhance their operational processes through technological advancements.

North America Event Management Software Market: Solution Type Segment Insights

Event management solutions serve as critical tools for automating and simplifying the often-complex processes associated with event planning. These software platforms are widely utilized for the efficient
management of a diverse array of events, ranging from academic conferences and professional trade exhibitions to corporate meetings and other gatherings. A key advantage offered by these solutions is their capacity to generate significant savings in both time and financial resources by centralizing all the essential tasks inherent in the comprehensive event management lifecycle. This includes functionalities such as attendee registration and management, event scheduling and logistics, communication with participants, and the collection and analysis of post-event feedback.

North America Event Management Software Market: Application Segment Insights

The North America Event Management market, when segmented by application, encompasses a range of crucial functionalities, including comprehensive event planning tools, sophisticated event marketing capabilities, integrated venue and ticket management systems, robust reporting and analytics features, and various other supplementary applications. The increasing adoption of advanced technological software for the holistic management of events has resulted in a growing demand across all these distinct application segments. The availability of cutting-edge and innovative tools specifically designed for the thorough analysis of event-related data and for providing insightful recommendations on the most effective strategies to achieve a measurable and positive return on investment (ROI) is a significant factor that is expected to
further bolster the growth of the North America event management software market throughout the forecast period.

NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET SEGMENTATION

North America Event Management Software Market — By Solution Type

• Software


• Services 

North America Event Management Software Market — By Application

• Event planning


• Event marketing


• Venue and ticket management


• Reporting and analytics


• Others

North America Event Management Software Market – By Geography

• North America




• U.S.


• Canada


• Mexico

North America Event Management Software Market - Company Profiles

• Active Network


• Arlo


• Attendify


• Aventri


• Bizzabo


• Cvent


• Dean Evans and Associates, Inc.


• Eventbrite, LLC


• Grenadine Technologies Inc.


• Zerista, Inc.   

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